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Understanding Google My Business & Local Search

Local Carousel Ranking = Maps Ranking = Location Prominence

As Dave Rodecker pointed out the other day in his comments on the roll-out of the Local Carousel, the ranking algo that Google is using is the same location prominence algo used in the current/old Google Maps. There does not appear to be any blended/organic influences in the results that I have looked at so far and the ranking matches pin for pin in both Maps and the 7-Pack display for the same search results. This pattern has held true across every search that I have examined so far.

That being said, it is not at all clear to me that a first, left position is all that advantageous and the jury is still out as to user behaviors with this new display. It is likely that clicks will be more evenly distributed.

A comparison of Carousel, 7-Pack and Map ranking on the query "Pool Hall NY NY"
A comparison of Carousel, 7-Pack and Map ranking on the query “Pool Hall NY NY”

The implications?

1-Traditional Location prominence factors of citations, reviews, branded links etc are more important than pure web rank.

2- It also means that if you have a strong ranking web page for the same search it will also show. ย And for those users that move down to the organic results that will be very important. Authorship in this context would be hugely valuable.

3- The photo is going to have a huge impact on click through.

4- Given that Google might choose a different photo than you provided it is necessary to be sure that ALL of your photos around the web are as good as possible.