A new contributor to the Loci series this year is Lisa Barone. Hired in September by Overit, she oversees Overit’s marketing consulting, social media and content divisions and serves on the agency’s senior staff. She is known internationally for pioneering many of the best practices and strategies for social media, marketing and content in the online, digital world.
OK that’s the official version. My version? Lisa is a unique voice that never fails to put the whole mishegas of internet marketing into perspective for both SMBs and marketers. She is a fearless observer in a world that is all too often full of fear. If you can’t tell, she is one of my favorite writers in the industry. Her current writing can be found at Overit and SmallBizTrends.
On her G+ profile she notes that “I save brands. Most often from themselves” and takes what should be a self evident position in saying: “I am morally opposed to this. All of this”. The same could be said of her relationship to marketers. She saves us from ourselves and often provides a compass to follow.
Here are some articles that influenced her thinking about local in 2012:
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How to Optimize Your Business For Local Search and Social Marketing
Local and Mobile Domination: Harnessing the Changing SERPs
During December’s BlueGlassX event, Michelle Lowery blogged an awe-inspiring presentation from Michael Dorausch about how to absolutely dominate local search. With his presentation, Michael walks SMBs through the process of generating links through content and opens everyone’s else eyes on HOW and WHERE to find unique content inspiration. Stuff you haven’t even thought of! What I love about Michael is that he’s not an SEO. He’s just a really, really smart business owner who is doing amazing things to conquer the SERPs and grow an engaged customer base. Michael’s slides are also included in Michelle’s session recap.
I have been following her for years. Love her unique insight.
Comment by mike Bayes (27 comments) — January 18, 2013 @ 12:05 pm
Short and sweet Lisa
the links you provide refer to extremely important and very helpful posts; thanks for sharing 
Comment by Andy Kuiper (232 comments) — January 18, 2013 @ 1:52 pm
I second Andy: Excellent references. I get a lot out of these articles as they expose different thinking and perspectives on challenging issues.
To me, its a lot like the benefits from David Mihm’s annual piece on local ranking factors.
A lot of people offer a lot of perspectives and experience. These are great ways to learn and pick up tips.
Tx for running this series, Mike
Comment by earlpearl (784 comments) — January 18, 2013 @ 3:14 pm
The articles are nice reads. Good for Loci and the rest of us following her in 2013.
Comment by Charles Woods (1 comments) — January 18, 2013 @ 4:55 pm
For anyone who didn’t attend Blueglass, Michael’s presentation was indeed super-impressive.
Great articles, Lisa.
Comment by David Mihm (168 comments) — January 18, 2013 @ 6:47 pm