Loci 2012 Important Trends in Local – David Mihm

loci with pronunciations

1. Particular postions, points or places
2. Centers of activity, attention, or concentration

Every year I ask people involved in the local space that I respect to provide a summary of the things that were important during the previous year. Every year their articles highlight the incredibly rich and dynamic space that is local. Their voices, some more prominent in the industry than others, are voices that should be listened to as they are intimate with the many different facets of local.

Here is the charge that I gave them: Would you be willing to share the 3,5 or 10 articles that influenced your thinking or actions the most over the past year? The articles could be yours, or from others and could cover any topic that you think relates to Local ie local mobile, phones, mapping, Local VC, Local companies, Google, trends, marketing, best practices etc….but articles that you found of importance in one way or another throughout the year.

David Mihm, now with SEOMoz, will kick off this year’s review. He needs no introduction:

What will 2012 be remembered for?  Local has been increasing in importance incrementally over the last couple of years, but I think this year it finally smacked the non-believers in the face–at least those who have read either of these two posts.

Yet again 2012 was a big year for Google, and the dust still has not fully settled from their release of Google+ Local in May.

For me, Joel Headley summed up the essence of this rollout at our May 1 Local University in Edmonton, saying “we want to show everything we know about a business,” something they had already started to do as early as February.

As of New Year’s Eve, though, from the perspective of small business owners, the incredible potential for this roll-out still has not been achieved by Mountain View. Instead, the second half of the year has largely been spent on bug fixes and has left pretty much everyone in our community frustrated. (Mike, that last rant of yours was EPIC.)  As is her wont, Miriam Ellis provided some straightforward, realistic advice for all of us with this peerless post.

Prior to the +Local rollout, all the falderal in the SEO industry around Panda and Penguin I think minimized the recognition of the Venice update among our generalist peers. Several years from now I think the impacts of this update will be remembered much more substantially than either Panda or Penguin.

Mike, as you said so well, despite all this upheaval in the SERPs, not much changed at a tactical level this year. The need for consistent data across the Local Ecosystem remains important not only for Google but has become even more so with the explosion in the number of third-party location-related apps this year.  And John Henry Scherck of SEER Interactive wrote this great piece on creating your own competitive citation alerts.

Come to think of it, there have been a lot of great tactical posts this year, especially from our Local U colleagues Matt McGee and Darren Shaw. I also think your post on reviewing businesses AS Plus Pages will continue to be cited over the next several years.

I enjoyed watching the ascendance of Nyagoslav Zhekov and Phil Rozek into thought leader status in 2012.  These guys have put in a ton of hard work the last couple of years and share a lot of great tactics with our community. Some of my favorites from this year were Nyagoslav’s “Google+ Local vs. Map Maker. Is Your Business Eligible?” and this total gem from Phil, which should give every small business (and small agency serving small businesses) exactly the action plan to implement for success.

Thanks to everyone in this entire community for making it such a fun space to be in last year & here’s to an even better 2013!

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
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6 thoughts on “Loci 2012 Important Trends in Local – David Mihm”

  1. Mike, thanks for putting together Loci, as always. One of my favorite times of year, along with Christmas and the day after tax day :)

    David, thanks so much for the undeserved mention. Looking forward to reading a ton more of yours on SEOMoz this year.

  2. David, thank you! So grateful for your comment. I think one of the coolest things to happen in 2012 in Local is GetListed being acquired by SEOmoz :)

    Mike, thank you for putting this together. I always find links in this series to things I missed during the year. Well worth reading, and Happy New Year!

  3. Awesome round-up, David, and thanks for the mention! One thing that is most obviously missing is David Mihm joining forces with SEOmoz :)

    Regarding my post on the eligibility of different businesses, I’d recommend that in case anyone gets an interest in the post, they read the commentary under it, and specifically the trilogy (borrowed by Phil) by Dan Austin.

  4. Thanks for all the kind words, guys :)

    As I said on my Moz Blog post last week, I do not think that a Yelp IPO, a Facebook IPO, and a GetListed acquisition register on *quite* the same scale :)

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