Netmarkshare is reporting that aggregate mobile usage has passed 10% across all websites for the first time. The bulk of that usage is attributable to iOS which comes in at ~60%. Obviously not all of that usage is truly mobile as the iPad has become an early evening and late night alternative to desktop browsing. It is now time for tablets to be tracked separately from mobile phones so that the market can better understand the distribution of usage.
It is also interesting to note that Google has a market dominating 89% share in the mobile search market. So while usage on mobile devices might be moving away from browsing Google’s domination in the market makes it obvious that focusing your mobile ranking efforts there is a no brainer.