Google+ Rolling Out Vanity URLs

Google has announced that they are testing the rollout of vanity URLs for Google Plus:
Custom URLs for profiles and pages: a first stepYour Google+ profile is a place for you to share your passions with the millions of people who come to Google each day. Whether you’re a clothing brand showing off your latest fashions (google.com/+hugoboss), an athlete talking about the game (google.com/+davidbeckham), or an actor recalling a favorite role (google.com/+hughjackman), your Google+ profile helps you connect with the people who share your interests. Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+.

A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+. For instance, +TOYOTA  can now use google.com/+toyota to unveil their latest models, +Britney Spears  can share her upcoming appearances atgoogle.com/+britneyspears, +Ubisoft  can share game trailers and videos at google.com/+assassinscreed, and +Delta  can help travellers find great deals at google.com/+delta.

Custom URLs will also be available to people and pages worldwide, so brands like Globo can point readers to google.com/+epoca, or any of their other Brazilian publications.

At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned!

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
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3 thoughts on “Google+ Rolling Out Vanity URLs”

  1. Does anyone know how to find out if you are eligible? or is it only for High profile companies that are getting it? I have several “verified” plus pages for clients, but I can’t find anywhere on the pages or profiles that talk about setting up the vanity url.

  2. Hmm, I like the idea of vanity URLs but with our Google+ being pretty new and putting efforts into promoting the current regular URL would it then be a step back to switch to a vanity URL? I would hope Google would automatically create a 301 redirect pointing to your new vanity URL. Would that happen do you think?

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