Google has just announced that the process for integrating your Google+ Local page (aka your Place Page) with the social Google+ Business Page is now live:
Verification available for local pages created in Google+
For those of you that have created local Google+ pages (with social features) — good news! Today, you can become the verified business owner for that local Google+ page.
In essence, this will combine the page you created in Google+ with the page in Google+ Local (formerly Places listing). Your business’ presence across Google Search, Google Maps, and Google+ will be unified. You’ll be able to manage this page from Google+ Pages admin. Check out the Meatball Shop for an example of a combined page, with both social features and reviews.
If you’re ready, just click on Verify now on the right side of the page. You’ll need to verify that you’re representing your business by having a postcard sent, even if you’re a verified business owner on Google Places for Business. Also note that verification will only work for pages created in the “Local Business or Place” category in Google+.
The new upgraded pages aren’t yet available for those that just have local Google+ pages with reviews. We’re working on getting the upgraded experience to all business owners. If you’re curious, go ahead and create a Google+ page in the local category.
Got questions? Reply here — I’ll update this post with answers.
This process WILL require reverification of your listing and as Jade points out it is not yet available to businesses that do not yet have a Google+ Business page. The ability to upgrade a standalone Google+ Local page is still a ways off.