Understanding Google Places & Local Search – Developing Knowledge about Local Search

SMX Germany is an incredibly well run and enjoyable event. Munich is a great city and the beer, despite or perhaps because of its large container, is delicious.

Slide 4 - Jan 2012 Search Engine Market Share / Local Search %

Slide 13 - How to maximize your branded presence in Google search

Slide 14 - Rich Snippets in Local Results

Slide 15 - Local Search Eye Tracking Study

Slide 20 - A Closer Look at the Local Search Data Providers (US)

Slide 21 - How the Google Places Cluster Works

Slide 23-25 Google Places Comic – Acceptable Outcomes = Collateral Damage or A Direct Hit?

Slide 35 - NAP Consistency

Slide 36- Google Places Policies: Quality guidelines

Slide 44- Choosing the Right Category – A Tool

Slide 44 - Writing a Great Business Description

Slide 39 - Checking for Problems – NAP Audit

Slide 40 - Creating a GeoSitemap – A tool

Slide 42 - Providing a Baseline Presence

Slide 44 Local Search Ranking Factors - the many variables

Slide 44 A brief list of 10 Ranking Factors - somewhat old but still valid and a quick read

Slide 45 Thinking about your Business Name in the Internet Era

Slide 46 - User Generated Content – Geo Tagged Photos

Slide 47-53- The Importance of Citations

Slide 54-55 - Finding Citations

Reviews - Jumping Into the Void

Slide 58-59 – Google FAQ on Review Issues

Slide 66 - Trust in consumer reviews – Nielson

Slide 66- How consumer Reviews Build Trust in Your Brand - Harvard Business Review

Slide 69-71 – A case study - Garnering Reviews – A Mom & (no) Pop Shop finally Hops on Reviews

Slide 75- 7 Tips on Avoiding Bad Reviews

Slide 77 & 82 - Principles for a Review Plan: Considerations in encouraging customer reviews

Slide 81 - Responding to Negative Reviews – Your Prospects are the Real Audience

Slide 83 -Reviews: Lipstick on a Pig Leads to User Backlash

Slide 85- Google Places: Onsite “Review Stations” AOK with Google

Slide 86 - Asking for Reviews – UMoveFree Finds the Groove

Slide 87-89 - Removing Friction from the Review Process – Crafting a URL

Slide 95- Allocating Online Marketing Resources & Building Web Equity