Yext & Local SEO

Yext is doing local differently. I don’t normally write reviews of commercial products but when they offered me two free listings I decided to explore the value of the service for local SEOs.

In local citation building we have come to expect that it might take 8, 16 or even 20 weeks for a citation to make its way into the search engines. The local ecosystem, a complicated web of relationships and feeds, is to some extent a technology mired in the last millennium. Much of the delay in a citation winding its way through the system has been due to the time it takes the data collectors and aggregators to create their own data builds and move the list to the next point in the local chain.

UBL for example might send data to Infogroup only once every 4 weeks. Infogroup could take as long as 4 to 8 weeks to process and verify a listing. This is particularly true of a new business. Infogroup would then assemble their complete list and feed it to their customer sites periodically, perhaps once a month or even once a quarter depending on the plan that the local directly had subscribed to. Even if the upstream data supplier processed the information more quickly the local directories that utilized this data might only integrate the new listings into their index once a month, once quarter or perhaps only twice a year.

Google, because of their desire to “organize all of the world’s information”, is one of the more proactive local sites at updating their local index and integrating new listing data. But even for them, with all of their processing power, their internal data “pipeline” would take 4 to 6 weeks for data to be pushed into an updated Places index.

Thus if you hit the timing just wrong it might take 20 weeks (or more) for a new listing citation to wend its through the maze that is the local ecosystem and appear in Google’s Places index.

Yext has taken a different path to data distribution. They have built technology that pushes local listing data and its enhanced content to its participating directories in near real time. With their product a local business or an agency can claim and enhance their listing with photos, hours and offers and expect to see it at a number of top tier directories and local search engines within hours or a few days. Participating directories include names like Yelp, Yahoo, Superpages, Mapquest and CityGrid and 28 other directories, IYPs and local sites.

Yext also provides a single login and dashboard, a very fast and functional user interface for data entry, mulit-level management of the listings and some reporting of listing views from the sites that use its service.

Compared to entering the listing data at these many sites by hand, it is both more accurate and a big time saver. But it comes at a fairly steep price. Yext’s business model is to charge $495 per listing. To incent their participating directories roughly 50% of that fee is shared. The service is efficient and there is a certain thrill to watch listings pop up so quickly.

Here is a some of my findings.

Time to live:

Late on January 13th I created two Yext accounts. Every time that a listing goes live with one of Yext’s participating directories and email is sent to the account holder. One listing went live within the hour and over the next 36 hours many of the other listings went live. There were a few stragglers but by January 19th all of the listings had gone live except CitySearch which took 21 days. In the case of Yelp neither listing went live. In Barbara Oliver’s case it was due to the fact that the listing had already been claimed at Yelp. In the case of PBM Elder Law, the client was executing a name change that was not yet reflected on the client website and Yelp rejected the listing. It will be resubmitted once the client side work has been finished.

Total Citations Generated:

I used Whitespark.ca‘s citation measurement tool to assess citation growth in the main Google index (no tool can measure citations in the Google Map index). A regular citation search collects all the citations it can find in Google’s index. A re-run performs the exact same procedure at a later date, compares the old list with the new list, and appends any new citations found to the list. The system does not currently track citations that have dropped from the index (which Google periodically does), but it will soon.

I tracked citations for the following two businesses, Barbara Oliver & Co Jewelry where most of the directories in the Yext corral had already been claimed and a virgin listing, PBM Elder Law. The former had a lot of claims the second has virtually none. In both cases it added 5 to a regular run and about 20 to an append and rerun.

LISTING WITH PREVIOUS CLAIMS SEARCH DATE CITATIONS
Barbara Oliver ((716) 204-1297) Feb 22, 2012 83
Barbara Oliver & Co Jewelry ((716) 204-1297) Feb 1, 2012 79
Barbara Oliver & Co Jewelry ((716) 204-1297) Jan 15, 2011 78

The rerun/append to comes in at

Barbara Oliver & Co Jewelry ((716) 204-1297) Jan 15, 2011 99

;

LISTING WITH NO PREVIOUS CLAIMS SEARCH DATE CITATIONS
PBM Elder Law (716 204-1055) Feb 22, 2012 56
PBM Elder Law (716 204-1055) Feb 16, 2012 54
PBM Elder Law Buffalo Jan 15, 2012 51

The rerun and append comes in at

PBM Elder Law Buffalo Jan 15, 2012 74

Listing views:

Yext provides some reporting about total searches and listing views from the sites where they send data. It is minimalist to say the least and, unlike the listing, is delayed several weeks. January 14th Through February 12th the listing had been viewed 27 times.

Site Visits:

Barbara Oliver generates between 800 to 1000 visits a month. Local IYP traffic has always been a very small percentage of that traffic. For example during the timeframe (January 14-Feb 22) during which I measured the citations the site generated a total of 1281 visits. 865 of those coming from Google search and 9 coming from Google Maps. We saw a small uptick in citysearch from one to 6 visits and a small downtick in Yahoo local visits. The sample is much to small to make any conclusions about site traffic value. But that would be true of the traffic from most IYP sites regardless of Yext.

Value:

So whether it is worth $495 or not I am not sure.

Pluses:

-From a management and process point of view for the local SEO the service makes sense. Its fast and efficient and provides some tracking. What would take 6 or 7 hours is done in 15 minutes. If outsourced it would cost in the range of a $100 but the quality and consistency would not be as good.

-It seems to generate between 5 and 6 additional citations that Google thinks are important. Why that should be the case with listings that have already been claimed is not clear.

-The service allows for specials to be easily created and disseminated quickly and things like hours to be changed in a timely fashion.

-There is some reporting and there is decent multilevel management so an SEO can allow clients to access their own reports.

-If a business were to move or change phone numbers it provides a very efficient way of grappling with that issue.

-Whether you use the service or not, Yext’s Local Search Scorecard is a great way to assess NAP consistency across a wide range of sites.

Negatives:

-The reporting is lame. Although in conversations with Yext’s Howard Lerman, they will be adding additional features and color. One of particular interest will be review tracking.

-The cost in and off itself is expensive and it is an annual recurring cost. There is a small reseller discount that starts at only 5% and with enough volume goes up.

- Web traffic from these sites is small compared to Google and even comparing to Bing or Yahoo. But that isn’t Yext’s issue.

My conclusions:

Making Local more efficient is a net plus. Certainly the time saved and efficiencies gained have real value in any busy SEO firm. But given the annual costs, many smaller businesses and a fair number of local SEO’s will find the price too high. A higher volume discount would be compelling as would a second year pricing discount.

If you are managing businesses that do well in these types of directories (lawyers etc) or have very high transaction value then this service makes all kinds of sense. A single sale for a PI Lawyer (for any lawyer for that matter) or a Jeweler can easily pay the annual cost.

Its not for every SEO but I personally find the service valuable and will use it for appropriate clients.

Do you use Yext? What is your opinion of it? Do you find value for your agency?

"Yext & Local SEO", out of 5 based on 1 ratings.
Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
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110 thoughts on “Yext & Local SEO”

  1. Yext confounds me on a number of levels. Yext is a premium listing service, plain and simple. For example, they are simiply repackaging and reselling Yahoo and CityGrid paid listings. In other cases they basically created a new type of ad and convinced publishers to accept it.

    As such, shouldn’t they be nofollowed (or is it noindex? I forget)? Paid ads are not supposed to influence or appear in organic SERPs. So what’s going on here?

    As I understand it, when a business updates their listing with these publishers it does not affect the publisher’s listing of record. Rather, it blocks the other info from being shown. So really, it’s a hybrid of paid and natural listings. It stands to reason that if you stop paying your Yext subscription your “ads” disappear and revert to your “natural” listing (likely from Acxiom, Infogroup, et al). All of your “corrections” evaporate and you’re back where you started.

    Further, if you don’t address the data aggregators through the more traditional listing management routes you will continue to see propagation of incorrect data.

    For timeliness Yext can’t be beat. But is it “real”. Does it persist? I suspect not, though I’ve not tested it. To me, Yext seems more like a grey hat tactic than true SEO.

  2. @Jason

    You are absolutely correct that the listing information that Yext provides is not persistent. If you stop paying then the content reverts and all enhanced data is gone.

    Yext is no replacement for seeding data at the primary data aggregators. It essentially needs to be viewed as a claiming service.

  3. The good news here is that businesses will increasingly have more options for business profile syndication & claiming, but this will also require them to think more about their objectives and budgets. At UBL we have a very healthy respect for what Yext has done – to build a platform with fast, tightly controlled placement on a small-but-growing set of sites (kudos Howard). There is clearly a market for this.

    There are also going to continue to be be many entities that are more interested in broad syndication, including Google, and who are less concerned about immediacy. And we think there are still more who are focused on SEO optimizing their profiles across claimed profiles on key search and social sites like Google Places & Facebook, video profiles on sites such as YouTube the number two search engine, blogs and mobile/GPS presence.

    The cost for these kinds of levels is a very significant factor too, especially when you are dealing with an enterprise with thousands of location. As you note, it would be foolish given the relative low cost, for any business to ignore data aggregator syndication today as part of their strategy, especially if the focus is long term SEO.
    The business customer is better off for having these options.

  4. Yext appears to be onto something powerful and more importantly valuable to small business owners. Anything that can save time and energy is a money-saver for the business owner and therefore you have an immediate market.

    That said, I agree with Jason on his points regarding the data aggregators and accuracy of data is paramount. I have said it before, garbage in – garbage out.

    I think that testing the Yext platform for destitution an management is next on my list of to-dos.

  5. Mike – To call Yext a “claiming service” muddies the waters. While Yext does add rich content, to Yelp for example, I don’t think they *officially* claim your Yelp page in the sense of “is this your business?”. That would allow the biz owner additional access such as responding to reviews and viewing Yelp metrics. The depth of content available on each publisher varies widely. Here again we see some type of hybrid listing.

  6. @Jason
    Each directory handles it slightly differently. At Yelp though, if the listing is already claimed, then Yext data does not flow to the listing. So in that case it is an either or proposition.

    If Yelp is an important part of a business’ marketing strategy then it should not be left to Yext. But for many businesses outside of the restaurant industry or in tertiary markets where Yelp offers little value and less traffic, it is as good of a way to handle your Yelp listing as anything.

    Perhaps it would be more accurate to say that Yext offers an alternative to a claiming service.

    @Daniel
    Absolutely. Yext is no substitute for being sure that core NAP is accurate at the primary data suppliers.

  7. @Chris
    Thanks for stopping by. I appreciate hearing from you. I totally agree that this product is no replacement for being sure that the basic and enhanced information is accurate at the many primary and secondary sources that UBL and Localeze provide data to.

    Yext isn’t for everyone and it is expensive. The value determination needs to be on a case by case basis.

  8. I would gladly pay for the service if one of the “enhancements” was higher rankings in the directories since I do see significant trafic from at least a few of them. But given that rank isn’t impacted and that the enhancements won’t even flow through to some of the claimed listing (and I already have my listing claimed “by hand” on most directories) this doesn’t make sense to me.

    For someone like me, it makes more sense to purchase ppc/enhancements a la carte from those directories that provide most traffic on a case by case basis.

  9. I think that Yext’s concept is solid, except for the price. I think they would do better to offer a better discount for resellers like us. 5%??? Does anybody get excited about that? If they made the discount better, like 15% to start and get bigger with volume, and broke it up into monthly payments, their profits would soar IMHO. Statistically, the vast majority of SMB’s allocate about $3000/year for online marketing. Why would I give up 16% of my revenue/ad spend just for enhanced citations? And up front? I like the concept, but software is very scalable, and they would make more money by offering better pricing, because the volume of purchases would rise sharply. That’s my 2 cents, anyway…

  10. @Yaro
    In your use case I would agree that it would not make sense to use it when you have already claimed the listings. Its value for the SEO is to save time on the front end and avoid the tedious claiming process.

    @Eric
    I am with you. The price and the discounts are off putting. Particularly for years two and up.

  11. Thanks for the review–it does give me a few reasons to reconsider their service.

    Even being relatively experienced with socal search–and having a getlisted.org’s Local Search Ecosystem printout pasted on the wall in front of me at eye level, I found myself wondering how Yext’s offering was better than what I was already getting from UBL.

    I’ve used UBL for many clients over the past two years and just last week, investigated Yext as an alternative to UBL. I felt Yext didn’t do anything to differentiate their service or make what they do understandable to the average business owner–or to me, for that matter. It was also the first time that I’ve ever recieved a sales call from such a vender after only having entered my own company’s info to give their “Powerlistings Scan” a spin. The sales person main pitch was that they supply info to the 36 (I think is what she said) main search engines and didn’t I want that for my company? (It seemed I was the first one to tell her that SEO companies don’t get to enjoy the benefits of showing up in the local results for our main keywords.) In the end, the price and the uncertainty prevented me from signing up.

  12. @Chris

    You might find UBL in and of itself to be not comprehensive enough in coverage. You really should consider Localeze as well for more complete coverage. I see Yext as an efficient add on to the basic claiming process at UBL, Localeze and InfoGroup allowing rich information to quickly flow to the a number of top directories rather than you claiming and enhancing them yourself.

    If time is worth more than money than Yext is not the right choice.

  13. Mike, what a timely post! I just spent some time comparing Yext to UBL today and this was more informative than the 20 minutes I spent on their sites. Thanks for putting together such a comprehensive review.

    As an agency, I’m trying to find an efficient citation building process for franchises. It loooks like you’ve have success with UBL, Localeze, and InfoGroup. I’m considering the same strategy, but wondered if there was much value in claiming the 20+ main citation sources to speed up the process. Any thoughts?

    AJ

  14. As a matter of process I have used localeze, ubl & infoUSA and claimed and enhanced the top 20-30 Directories if budget allowed so as to be sure that the categories were correct and there was enhanced detail.

    Yext could conceivably replace the last and most time consuming step with an expensive one.

  15. AHHH. Im really not up to date with the computer language and in the process of learning, but I know that I am looking for more of an online internet presence. I am looking into Yext for the $500 package and I just want to know in plain english if I should attempt to do business with this company or if it would be time and money better spent somewhere else.

  16. Chris#3
    I am not in a position to tell you how to spend your money.

    I would 1)file your listing with UBL ($40) 2)File your listing with Localeze (free or $) 3)File your listing with InfoGroup.

    At that point IF you have more money than time I would use Yext. If you have more time than money, I would claim your listing at many of the same directories that they use.

  17. I wasn’t aware that once you stop paying for Yext your business listings revert to their natural state. I agree with you Mike, this would probably only make sense for only a select group of clients.

    I find it amazing that they are giving up so much profit to all of these citation sources which PAY handsomely for fresh data. This is media rich content if the users input photos and special offers. The citation sources can’t buy this. Yext should be charging for this data not the other way around.

  18. Mike.
    Thanks for the English :) That was exactly what I was looking for. I will take your advice and I am very thankful. Simple and to the point.

  19. @Chris Gregory

    Yes, Yext is using that a customer retention strategy. It is a bad one. You are right they should leverage that with the directories instead of with the clients or perhaps half and half. Strong arm tactics, however subtle, sooner or later will backfire

  20. I think this posts nails the gist of Yext. Liked that you gave a straight up assessment even though they buttered ya’ up with a few free listings :)

    Yext does serve a purpose, but unfortunately not the quick and dirty saving grace for which people are hoping. After some testing vs. regular manual citation management we showed the same things you did.

    Will Yext…

    Help improve rankings? – likely NOT. If a business’s information is incorrect in their 30+ directories, that means the data feeds are incorrect which means the business likely has 50-100+ other directories that are incorrect, too.

    Increase Traffic? – likely NOT.

    Increase # of Citations? Sometimes, but likely not a ton. UBL is better for that as a distribution network vs a management tool (Yext).

    Clean up incorrect listings? – KIND OF. It does correct them much more easily and quickly than manually correcting (huge pain), but as a business owner it would not be worth the recurring cost IMO, at all, versus doing managing manually.

    However, as an AGENCY it might make sense that as long as that client stays with you, their listings stay correct. When they leave you, the subscription may default and the client’s info goes back to being wrong as it was before they engaged in a relationship with you. Now, the ethics of that are up to agency and how they view SEO. Is SEO a ‘single job’ where you go in and increase their rankings or does the client pay you to maintain them (ie KEEP their information correct)? To each his/her own, there. I don’t believe work should be reverted back like that.

    What Yext IS really good for is 1) a quick & easy assessment as to how bad of shape the business’s listings really are. Super valuable here… and 2) The beginnings of a comprehensive dashboard for SMB’s or agency to control things all in once place. I envision a day when you can add a pic or new category to your 50 different listings at one click. I aslo envision a day when smb’s don’t have to manage 50 different listings, for that matter :)

    Regarding a tool like this for Local SEO and traffic generation, it also should be said that automated tools like this are always a catch 22. Same thing in non-organic SEO (automatic link building tools). They provide a competitive advantage for a short time until your competitors find out about them and then the playing field is level. Then what? Simple knowledge of a tool like this in Local SEO is never a sustainable competitive advantage so, while this tool can save just a little time, it’s usually best to go through and do the right things manually as evangelized on this blog and the others around the web.

  21. Thanks Mike! That answer was exactly what I needed.

    Excited to have you down in Salt Lake in June since you weren’t able to make Burley, ID this year!

    AJ

  22. @Jacob you bring up a good point with agencies. It can be a tough conversation with clients who are impressed by the instant wow factor. SEO can be a long road. Too often they’re not up for the ride and would rather just stop and the flashy roadside attractions.

    Regarding your vision of a digital profile dashboard, there are a number of solutions on the horizon. The biggest barrier seems to be the inability to efficiently get the data INTO the various systems at scale. There are virtually no publishers or data providers with a writable API, leaving clumsy csv bulk imports as the next best option. Yext attacked this by flanking the data providers and creating an entirely new data source.

    … Which leads me to question Yext’s ultimate goal. My bet is this: If they can get a critical mass of listings they could BECOME the new data provider of choice. We know the old guard is struggling to kick their yellow pages habit. We’ll see if they can adapt before an upstart changes the game all together.

  23. Mike, you got everything right with one exception. In a couple of your comments you state that listing data is reverted back to its original state upon cancellation of a PowerListings account. That is not true. Their core indexed data – name, address, phone number, categories is permanently updated in the partner index as the information of record. Upon a cancellation, we essentially release our “claim” Yext, so the data could be overwritten, but in most cases the partners treat this as the new “active” record since we have authoritative listing information.

    It are the premium paid listing features that are removed. This are features that data aggregators do not even offer and include our Special Offer, Video, and clickable deal, and things like that. We take these down because they aren’t “free” features, and you cannot get many of them without buying our service. The other thing that happens upon cancellation is obviously loss of tracking and of course the ability to quickly control everything.

    I believe this is a key distinction and a couple of your comments imply that we revert NAP, Category, Web site information upon cancelation which we do not. We grant our partners a world-wide non-exclusive liscence to any listing data we supply to them.

    I hope this is helpful.

    Howard Lerman
    Yext.com

  24. As always, great information Mike. I covered Yext Advertising when they started pushing it in January of 2011. I agree with your findings that Yext PowerListings can be valuable for some businesses and not others. I am now going to make my clients and followers aware of your personal experience with it. Thanks!

  25. @Jason

    Maybe Howard Lerman can give us some insight into their long term goals. :) For now though they are clearly going after the cream. Although I think that Yext’s solution deals with the scale issue very well. It’s about time.

  26. @Howard

    Thanks for stopping by and clarifying that NAP data doesn’t revert. I appreciate the nuance and the fact that the core NAP will remain.

    You say that you “grant our partners a world-wide non-exclusive liscence to any listing data we supply to them”. Do they mostly in fact use it that way?

  27. When searching for Yext google autosuggests “yext scam.” There seem to be a lot of aweful stories floating around including one business owner who claims to have paid them $200,000 over two years?!?!?

    Is there more than one yext or something?

  28. @Sharon

    I don’t really know their history in that regard. Andrew Shotland commented here and Chris Peipho covered it here.

    Obviously even the best product in the world doesn’t warrant the deceptive hard sell. I have never received one of their calls so I can’t speak to the issue.

  29. @Mike

    They do and they value the integrity of the data we provide above other sources since our mission is to provide authorititatve listing information for our customers to each site in our network. Each partner has their own set of rules for how they rank sources (as you well know), but our infortmation generally trumps after a subscription expires, until the partner feels they have a fresher source. But the point is we do update the core record and contractually give our partners non-exclusive ownership of the information that they are free to use as long as they want.

  30. @Sharon

    Along with Yext PowerListings, Yext also has a legacy pay-per-call product called Yext Calls. This product was a little ahead of its time, as it attempted to automatically analyze phone calls and score them for SMBs. It is very effective in certain verticals and less effective in others. Pay-per-call is a potentitally large market, but is best served by a large company with deep reach like Google. As such, we have de-emphasized our focus on our this business and concentrated our resources into solving the local information problem with PowerListings, our hub to sync listings everywhere. This was our pivot, which has been well-documented by the tech press. Today, we proudly sync over 35,000 PowerListings, and all those other comments you saw are about our legacy Calls product (and many are untrue).

  31. @Eric

    Thanks for the clarification! The directory services seemed totally legit, so I was confused by the “pay-per-call” thing.

  32. I used Yext last year for a few clients. We dropped them for a couple reasons. First, on Yahoo Local specifically the listings powered by Yext had a lower ranking than the regular owner-verified listings. We actually tested this by having businesses who had listings with Yext drop out. We had one go from a position over 100 to the 2nd position. So it would make sense that your Yahoo Local traffic dropped (if this is still true). Also I thought using them would solve the duplicate-listing issues we have with so many businesses on the different sites. This also didn’t seem to work. The businesses we used them for continued to have duplicate listings on CitySearch and Superpages.

    Oh and when we started using them, they were about half that price. They kept increasing their prices so I eventually just gave up.

  33. How I use Yext:

    Show my clients the inconsistency of their NAP. Outside of that, it is my opinion that it provides a short term band aide.

    The long term approach is to claim, control & monitor your listings with about 40 citation sources. There are many other citations that can be claimed and monitored but I don’t believe the return is worth the effort.

    Many local queries are going from pure local results to a blended result. Manage the most important citations (data aggregators, big 3 local SE’s, about 30 other directories, reviews sites, secondary SE’s) and start focusing on a link building strategy for the company site.

    Winning Local Rankings in the future will require a more robust domain authority and page authority on the company site with claimed listings in the major data aggregators, big 3 local SE’s, directories, reviews sites, secondary SE’s. Spoiler Alert – SMB’s are going to have to build quality links to win.

  34. Infogrid? how do you list a business to that website,i’ve never heard of it…

  35. Simple stated, their price point far exceeds their value proposition. To further your point Mike, if they were thinking strategically for what the value of scale brings to their business model, they would
    1) lower the entry price, to say, in the $150 range,
    2) add discounts to subsequent annual renewals, such as 60%
    3) provide even deeper discounts based on acquired tiers of total quantity of client listings, 25, 50 , 100, 500, 1000+
    Until then , I would prefer to do the work myself and keep the money in my account.

  36. and further, 97% of all local search originate from Google, Yahoo and Bing. Try placing a Cost-Per-Action from the total actions they can claim less the Google, Bing and Yahoo divided into the annual cost – No thanks.

  37. This is great, really nice review, and great data. You pretty much can only justify this kind of annual spend if you’re an agency. A one-off site has no business paying an annual fee this high to “maintain” listings. In my SEO class, we frequently discuss the importance of saturating local directory listings, but it bothers me that Yext hasn’t tried capturing the one-off requests. What about the one-time, $200ish dollar push? Market it as the one-and-done, and the justified type of spend that the Yahoo Directory has positioned itself as (minus the annual fee).

  38. I agree with Cody’s comments. I am using Yext on a regular free basis as a ‘check up’ to see if I have missed anything with my clients listings.
    Am going to wait for a while on this one.

    I would like to know just out of curiosity, those of you who are handling local search for clients, just how many on average do you maintain? And for that matter, how many people do you use to maintain them?

    Say, if you have 50-100 clients, how many other hats do you wear or is this all that you do. (meaning no administrative responsibilities such as payroll, billing, accounting. etc).

    I’m just trying to figure out if I’m doing the work of 3 people or just super efficient. Everyone’s always been so helpful here.

    Thanks!

  39. Wow, I guess I wasn’t the only one asking whether yelp is worth it or not.

    My 2 cents.

    1. Their price is just entirely too high for small businesses (mostly mom and pop stores & low end or I should say lower income stores/professionals, etc.)
    2. There is some value in the capacity to make changes quickly, but I am not sure what value it has if there isn’t a signficant amount of traffic going to some of these sites
    3. I was primarily interested (as I imagine most other developers are) looking for a way to boost local SEO & obviously this is a good way to do it, but definitely not the only way. If you are listing a new business that has no presence online then maybe this is the way to go (possibly a quick shot in the arm that get’s a website out there).

    Interesting fact: I just spoke to a representative today and they are doing so well that they are no longer taking on new resellers.

    I am still rather luke warm on whether it’s worth it. Like the author mentions, if it’s for a highend client then any small boost is worth it. Even if you can’t directly calculate the ROI.

    Thanks for the article!

  40. I’m tackling this issue currently for our B2B IT services company. Today, I’ve spent about 6 hours updating/adding to about 8 of the Yext local sites group. Not incredibly efficient, I might add. I can say first hand that these sites are a pain to deal with directly and a hassle to resolve issues with. Your notes at the bottom led me to believe this is likely right up our ally since we tend to have larger transactions. Thanks for the insight!

  41. I too am a small freelance web designer and internet marketer. One of my clients showed me Yext and I delved into it to get a review back to him. As everyone has mentioned. That is a lot of money for most small business to shell out.

    It is my opinion that the money is still better spent doing google and facebook ad’s.

  42. Mike,

    Thanks for the very detailed examination of this service. The biggest issue I see with this type of service (other then cost) is the fact that you are basically “renting” the listings instead of OWNING them. Am I correct that if you do not pay your annual renewal fee that you lose all control of the listing data (making changes , etc..) ??

  43. I would like to know you opinion. After reviewing what Yext has to offer it seems there listing will be the enhanced version for each location that they place for you. For instance, the localpages.com and local.com that comes with yext is the paid listing not the free listing. So here my question.. DOES THE PAID LISTING GIVE YOU MORE WEIGHT WITH SEARCH ENGINES LIKE Google?

    Then my next thought is, if the answer is yes, then Yext is cheaper than going to each listing itself and paying for the enhance version. Not to mention is faster. So Im just debating as to wether or not to offer this to my SEO Clients.

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