As Facebook pushes the boundaries of privacy, Google is pushing the boundaries of ad placement. Like all corporations, Google needs to respond to the demands of a market that requires ever increasing income growth. One way to do that in the absence of significant page view growth is to monetize every remaining square inch of Google.
That seems to be whats happening in Maps where Laura Alisanne points out that Google is now placing ads on the info bubble for a given business. This ad, from a competitor, shows on the branded search for the Hartstone Inn & Restaurant.
Next on the “Ad in every square inch” agenda? When visiting Maps we can expect to hear the Pegman start shouting out daily deals.Google Maps: No Stone Unturned in Search of Ad Space by Mike Blumenthal