As part of Getlisted Local University we occasionally survey the attendees. We ask several questions to assess their level of knowledge about search in general and local search in particular. This survey sample size is very small and self selected from those that registered for the seminar. The participants are primarily small and medium businesses and the market area they occupy is mostly rural. The results however are consistent with previous informal surveys.
I am always shocked that so many businesses have created Facebook Business pages and so few have claimed their Google Places page. I have been at the local thing for such a long time that I frequently forget how few businesses actually make a concerted effort to understand and benefit from Local search.
|4. Do you have a website? (y/n)
|5. Have you “claimed” your local business listing in the Google Places Dashboard?
|6. Does your business currently have a Facebook page?
1)There is still a huge upside to Local search
2)Google Places has not yet succeeded in gaining mindshare against Facebook despite the very real benefit it offers and their longer time in the market.