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Understanding Google My Business & Local Search

High Ranking Local Results You Just Might Not Want

We all struggle to achieve high rankings in Google local. It is not clear exactly how hard these businesses have worked to achieve these high rankings.

With Google Local’s ability to parse sentiment, their ability to create business categories on the fly and their desire to serve man you often will find local results that you didn’t quite bargain for. In my research looking for review snippets I was exploring searches in NYC looking for extremes. I managed to get side tracked when I came upon the results for these local searches.

I have caputured the results in an animated slideshow for your viewing ease. One wonders just what Brooklyn based Sal The Plumber did to have Google designate him as the worse plumber in New York City (and a One Box no less):