Here is the email that Google sent to all Boost advertisers today:
Google Boost is now AdWords Express
Dear Google Boost user,Thank you for choosing Boost to advertise your business online. Today, we’re renaming the product as AdWords Express and officially launching it across the U.S. This name change will not affect your account – your AdWords Express (formerly Boost) account will continue to work as usual.
There are also a few things we’ve recently developed to help improve AdWords Express and enhance your experience with the product. Here are some important new features we’ve added:
Create ads for each of your business categories: Ads written specifically for each of your categories will perform better than using the same ad for all of them. You can also divide up your budget by category for more control over spending.
Additional alerts & payment management: We’ll let you know if there’s an issue with the billing information in your account and give you steps to resolve it right away.
Ad title editing: To make your ads even more specific, you can now change ad titles from your business name to any customized message.
You can access these additional features and check on your ads through your dashboard. If you have any questions about AdWords Express or your account you can visit www.google.com/awexpress and our Help Center, or contact 1-866-2-GOOGLE for further assistance.
The Google AdWords Express (formerly Boost) Team