Google+ To Have Business Profile Pages

Jeff Huber, Google VP of Local and Commerce, has indicated that Google+, at some point in the near future will include the option for business profile page. Here is his comment:

And pre-emptively answering a question — yes, we will have (smb) business profile pages on Google+. I can’t announce a launch date yet, but we want to make them *great*, and we’re coding as fast as we can.

He has additionally indicated that he will be using Google+ as his primary voice (not Twitter) and that, if we let him know, he will make invites available for the Google+ field trial to anyone that needs one.

I am not sure what I think about the idea of having a second SMB profile in addition to an already claimed Places page (it is early, I am on vacation and typing on a bad cell signal on my iPhone but wanted to get this out).

Obviously a large number of small businesses have yet to figure out Places and the idea of a second “Places” is somewhat daunting unless it is well integrated into the existing processes. In the end, I suppose that it comes down to the benefits that an SMB would derive as to whether it will be worth it. It is certainly an interesting idea.

If nothing else, Jeff putting up with my tweaks and providing this information, demonstrates the possibility of a coming transparency from the folks at Google Local (hooray!!).

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Google+ To Have Business Profile Pages by

49 thoughts on “Google+ To Have Business Profile Pages”

  1. Should be interesting to see how Google+ will change how businesses present themselves online.

    I’d love to get my hands on a field trial of Google+.

  2. Same goes for me as it is interesting for our clients and readers to know what to do. on Google+. Sounds interesting so far.

  3. Mike – Thanks for all the great information, as usual. I would like to get a Google+ invite!

    Happy 4th of July everyone!

  4. Hey Mike,

    Great Job on getting an ear into the big G!

    I read this morning that Google+ invites were forced to shutdown due to overwhelming demand” it seems like a good start.

    It seems as though Google+ is having some great traction early on. However, I completely agree with you that few people (if anyone) will want to manage 2 separate Places profiles. Google should focus their efforts on stabilizing their Places product before adding another layer of complexity to it.

  5. I am not gotten an invite yet, nor do I have the time. But too me… where the rubber meets the road for Google+ is not going to be with the SEO/SEM consultants but with the average “john does” and SMBs embracing it. A lot of biz owners have trouble wading through Places let alone knowing how to claim it. So hopefully Google will use the KISS method when designing the SMB business profile.

    Mike, as always thanks for keeping us updated. Have a restful vacation!

  6. Mike agree with you. Having 2 biz profile pages would be confusing for SMBs and I cringe at the new level of complexities it could create for people like us.

    Jeff, please focus on getting all the existing Google Places bugs and problems fixed before adding another layer of problems with a new beta profile.

    But Woot Woot to for Jeff listening and communicating! I’m hopeful.

  7. Hmmm….2 pages? For each of my clients? Will that double our pleasure or double our trouble. We’ll see.

    Mike…vacation means hiding your electronic belongings.

  8. Sigh… no Google Apps or non-gmail solutions. I’m always worried now setting up profiles and such with my old Gmail ID – for fear that it will prevent me from changing later to Google Apps without losing *everything*.

  9. @miriam

    They are all hidden with the exception of my iPhone. Too much going on, too exciting to be totally out of the loop

  10. Google+ would make a great PR tool for SMB’s but adoption would be more profound if Google integrated Apps + Sites. Sites could really take off if Google offered a robust template gallery (Microsoft does a better job at this, look at their library offerings for docs/ppt), Google Apps & Sites just pale by comparison. I’d so welcome the engineers & designers at Google to spend a day or sponsor the whole design world to beef up their Site library with vertical templates for SMB’s.

  11. Jeff your insight and sharing of the basic roadmap for this watershed web lifestyle tool is most appreciated… can’t wait to see what Google+ does to the interwebs for all, also can’t wait for an invite Best, Blake

  12. Yeah, two smb pages is confusing but G+ is really taking off it seems and sbm owners like me would benefit from a profile page. Maybe combine the two?

    Ps, i would enjoy a g+ invite.

    Happy Independence Day

  13. I have my Google+ invite but it kept telling me they were full until I used it in Chrome. I was unsure as to whether to use it as my personal profile or my business one but I hadn’t thought through the implications of effectively having two Google Places pages. I guess it will be a bit like having a Facebook Business Page for likes and a Facebook Places page for check ins, which can now be merged together…?

    Mike, is it possible to get your blog updates by email? You might want to answer that when you return from vacation :)

  14. Mike, thanks for the update. Google +1 doesn’t work with Google Apps, which we use and pay for. Do you know of others with this issue? Thanks!

  15. I’m more interested on how facebook respond to this one. Google seems to be doing well in terms of creating a social product

  16. I’d love to get an invite. Us lonely CND’s are always last on the list.

    I think having a company page should be different from personal when it comes to social. Kinda like FB pages. Makes sense to me.

    We’ll see how that plays out.

    Getting really interesting with Google the last year.

  17. I would love an invite… I’m not sure yet on how I feel about another social profile. However; I’ve got a feeling that Google + is going to be a “plus” for SMB owners.

  18. I procrastinated… now they are all backed up on the invite aspect. I suspect they will have 2 pages (Places – G Plus) for business until they figure out how to merge the data. Just makes things all the more interesting ;-)

  19. I’d love to see an architecture for smbs from scratch, because I love the idea and chances Google Places provides for smbs, though I hate how Google treats the quality of its Places service. My hope for Google+ business profile pages is that all the intransparent backend and often times wrong profile merging processes come to an end.

    If you deal with it in your daily business, frustration is still a nice word for all the pain in the a** you have working with the lame and buggy infrastructure that Google Places is today.

    Having that clarifyed, I’m well interested in an invite. :)

    -Nico

  20. Why would Google have 2 biz profiles – why not integrate Google Places listings directly into Google+?

    I will be very difficult for SMB to maintain more profiles. They seem to have a hard time – just keeping up with the many possibilities now.

    Even though – I find it very promising that Jeff is communicating through this blog!!

  21. Could be that Google wants to clean house (Places Database), hopefully migrate the already claimed listings and start fresh from there. I’ve always believed in the garbage in garbage out theory, the data Google imported whenever it imported it… is phone book garbage!

  22. For anyone that still hasn’t gotten an invite to G+, please drop a note here with your e-mail address, but in a format that’s less likely to be picked up by scrapers/spammers — something like’ myname [at] myemaildomain.com ‘

  23. I like the idea, I mean from a business standpoint it makes sense for google because it gives them another channel to create revenue. There will definitely be enough businesses to sign up even if they are on places and google can attract additional advertising streams.

  24. It’s like Coke or Pepsi, which do you prefer with this Google+ vs. Facebook thing. But Google + will have an edge here if they execute well. I’m curious to see how the Google Plus and Google Places pages work together. Will they be tightly and nicely integrated? If it’s anything like the Google Analytics and Google webmaster fiasco, well then they’re just being idiots.

  25. Maybe it will be set up so that it is not too complicated. It seems that Google+ is starting to take off, and I am interested to see if and how Google+ Business Profile Pages will be better than the Facebook business pages.

  26. I’ve had a Google profile for my business for months now. Was that supposed to be for personal use only?

    I’m really confused right now with Google Places and Google Profiles.

    What is the difference between the two, and how is this new profile different from my existing Google profile?

  27. Urgh…as a small business owner trying to keep up with Facebook profiles seems to be enough..haha! But we’re attempting to move over more towards Google+ as we know it also plays a bigger part with our SEO efforts.

    Mike do you have an good guides or resources we could use to build a more effective Google Business Profile?

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