Google Places: New Branded Onebox Display?

Today is a new day and brings an apparently new display to the Branded Onebox display in the main search results. As Daniel Sheehan noted several weeks ago in the post about the change away from photos in the display, “When it comes to Google Places it seems that there is no normal. There are just short lived tests and longer tests.”

Slightly after midday yesterday (when the second screen shot was taken) Google changed the branded Onebox display to now include the image from the Places page and placing the map to the far right. Here is a screen shot from this morning and yesterday afternoon:



Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Google Places: New Branded Onebox Display? by

29 thoughts on “Google Places: New Branded Onebox Display?”

  1. I can only duplicate the results above by using Chrome to get the “new look” with photo, and IE to get the old look shown in the lower photo.

    1. I am using Safari. Used it yesterday as well… either it is a test on just some browsers or it is the new normal… oh the new normal is testing… I am confused.

  2. I was going to send you a screenshot. This change is kinda strange – you can’t have image on very competitive keyword with 7 pack but you got one in the onebox that only shows for non competitive keywords.

  3. I dunno. You describe it as a “branded one box” display. I look at the search phrase….and I see a very generic kind of search.

    I think the “branding” has to do with very specific categorization and optimization vis a vis the competition.

    pictures in in the morning and out in the afternoon. c’mon google make up your mind!!! 😀

  4. @plamen & @earl

    This display is typically shown when a brand search is made: Barbara Oliver Jewelry Buffalo NY.

    It just happened that my screen shot was for the lucky onebox on a long tail non branded search that occurs when a listing is so dominant or the search is so similar to the business name… it is the branded onebox… its just that sometimes it shows up for a general search

  5. A couple o things:

    1) The image really shows up not only for branded onebox results, but generally for very low-competitive keywords bringing 1-packs.

    2) It shows up only for searches on, i.e. if you check up the same keywords for Canada (or any other country) via the local google domain (.ca,,, etc) you will get the old results, but if you do the same on, you will see the 1-pack with the image.

  6. Guys, this looks like nothing more than a CSS bug that hasn’t been fixed, to me…perhaps Barbara’s name is just the right length for their width/line break not to work…

  7. Oh, never mind…I thought the order was Old / New.

    Interesting. So I’ve seen this on occasion recently, too. Strange that G would remove photos from ‘traditional blended’ results but bring them into a branded Authoritative OneBox…

  8. Hey Mike,
    Just thought I’d let you know that when I do your search for ‘jewelry appraisals buffalo ny’, what I am seeing is more or less like the old result, but with the map sitting beside the listing rather than below it. No photo at all. Could geography be affecting what you see, you being closer to the company than I am?

  9. Yes, I see this – but WHY? Why would they make this change? Mike please dust off your crystal ball. I know you have a theory on where they are going with this.

  10. @Jeffrey

    You have posed one of the great philosophical questions of the 21st century. It ranks with those perennial classics about the bear and the tree falling…

    My theory (stolen from Greg Sterling) is to fit more above the fold….

  11. I cannot get the new results regardless of what browser I use and whether I am on or using the google search box on Firefox. This update appears to be spotty at best.

  12. It seems like since this morning it’s working for all the local Googles (at least for Canada, Australia, New Zealand, UK it is, obviously for Bulgaria too).

  13. I like the “new” look better. It would look much better if it didn’t have adds everywhere surrounding it.

    The results showed up in firefox and chrome for me.

  14. I wicked like the new look. Anyone else see the Map version for hotels? Price is attached to the photo, of course this may not be new, but I just noticed it.

  15. Anyone else notice that the 1st review appearing in search results is for Circuit City, an electronics retailer? Not really relevant for a jewelry appraiser.

    1. @Seth
      Both I and the client are painfully aware of the totally irrelevant snippet. Google, for whatever reason and despite our many reports, insists on including a snippet from a closed Cirquit City. Just one of the frustrations of dealing with Google Places

  16. I will comit suicide pretty soon with these results. After this sexy change there is only 1 local position for very competitive keyword like “rent a car” showing empty listing but with exact match in the title and the domain. The website very crappy (no external links and stuff) but outranks everything thanks to this cool algo.

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments links could be nofollow free.