I developed this presentation for a conference I presented at earlier this year. I have not included my notes or any context to the deck but I think it stands alone as a quick look back thru the wayback wacky machine at Google’s local developments that I found significant.
For those of you that think that local just hit the scene you will discover the long and rich history of Google Local. It is also interesting to note the accelerated pace of significant development over the past 18 months. Some of that is an artifact of my attention span but some of that is very real and shows that while Google is slow to fix they are very quick in the development cycle.
Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
A Brief History of Features in Google Local, Maps and Places
by Mike Blumenthal
Thank you once again for an inspiring post. It is good to stop and take a look back every now and then.
Comment by DS (3 comments) — May 20, 2011 @ 2:07 pm
Thanks for sharing this Mike Very interesting info, especially the ‘post Hotpot introduction’ data. I suspect by this time next year 3′d party reviews will have little if any prominence on Place pages… from Google’s perspective: “who needs em, we want everyone to stay on our property”.