When presenting at Get Listed Local University we talk with a large number of small business owners. Many that we have met are attempting to understand the big picture of internet marketing and how the pieces relate.
These SMBs are trying to make a decisions amidst the buzz as to where to focus their on-line efforts. The goal of this infographic was to provide a foundation for that understanding from the perspective of long term investment in their marketing efforts. It is not so much a guide to those marketing priorities as it is a guide to understanding the trade offs in loss of control as you move your efforts onto the platforms controlled by others.
I would love to hear your feedback about the graphic and would like to know if you find it useful in communicating to SMBs.
(Click to view whole graphic)Infographic: Owning Your Local Web Equity by Mike Blumenthal