GetListed Spokane

Today, I am presenting at the seventh GetListed.org Local University in Spokane, WA. I hope to personally meet all of you in attendance. Please don’t hesitate to reach out and ask any questions that come to mind or to just introduce yourself.

These links will provide background information and details for a pathway to dig deeper into the world of managing your listing on Google Maps and ethically approaching the review process. For those of you that are not in attendance, the links provide a good overview of critical base line ideas and tactics that every local campaign should embrace.
Google Places – Its not your mother’s yellow pages.

Slide 2 – January 2011 Search Engine Market Share
Slide 12/13 – The Importance of Page One Visibility
Slides 16/17 – How the Google Cluster Works
Slide 21- Choosing the Right Category – A Tool
Slide 21 – Writing a Great Business Description
Slide 21 – Google Places Policies: Quality guidelines
Slide 22 – Creating a GeoSitemap – A tool
Slide 28/29 Local Search Ranking Factors – the many variables
Slide 28/29 A brief list of 10 Ranking Factors – somewhat old but still valid and a quick read
Slide 28/29 Thinking about your Business Name in the Internet Era
Slide 30 – Custom Maps – A Goldmine
Slide 30 – User Generated Content – Geo Tagged Photos
Slide 30 – How To Gather Reviews
Slide 30- Where to Gather Reviews
Slide 31- The Importance of Citations
Slide 31 – 20 Citation Sources in the US
Slide 36- A Listing management tool

 

Reviews – Jumping Into the Void

Where to Gather Reviews
Principles for a Review Plan: Considerations in encouraging customer reviews
Responding to Negative Reviews – Your Prospects are the Real Audience
Asking for Reviews – UMoveFree Finds the Groove
Garnering Reviews – A Mom & (no) Pop Shop finally Hops on Reviews
Reviews: Lipstick on a Pig Leads to User Backlash
Google Review Posting Guidelines

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
GetListed Spokane by

4 thoughts on “GetListed Spokane”

  1. I’m posting here to vent a little envy… You guys on the western shores of the pond have a pretty healthy local search community. Are you aware of any similar set up back here in the Old World? In particular is there any kind of professional affiliation that us Brits can join to give our clients reassurance?

  2. @Mike

    Cheers for the faith Mike :-0 I’m not quite sure I’ve got the mileage to convince anybody just yet! Is there such a beast on your side of the water?

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