Google Boost – More Details

Update: Apparently the nationwide rollout of Boost was an early morning quirk that has been corrected. Boost now only showing in San Francisco, Houston & Chicago according to Chikai Ohazama, Google Maps Product Manager.

Apparently Google Boost is appearing across the whole of the US and it is not limited to any specific markets. It is visible in Olean, NY, VA. as well as the whole of California.

Ad Creation:
Here is the set up screen with some arrows pointing to items of interest in the setup and subsequent processes:

Ad Creation:

Left Arrow 1: The verbiage for the Ad is automatically extracted from the 200 character description but the business is allowed to change it.

L. Arrow 2: The ad only shows for categories that are in Google’s category list. Custom categories will not show the ad.

L. Arrow 3: The estimated clicks per month do vary depending on market and categories selected.

L. Arrow 4: There is a minimum of $50/mo to start the program.

Right Arrow 1: The ONLY ad title allowed is the business name as defined in Places.

Right Arrow 2: If stars are available from reviews they will show in the ad.

R. Arrow 3: Apparently there are other formats that will be made available but the link is not yet working.


If you already have a credit card on file from Tags or Adwords, Google will automatically use that:

Once the ad is created you will see the following:

To cancel, go to the Billing Tab and select deactivate:

It will take you back to the original creation screen where it is necessary to select the not very obvious “Deactivate Ads” link at the bottom:

When the ad is successfully deactivated you will see:

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
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7 thoughts on “Google Boost – More Details”

  1. Mike: Still haven’t seen it. Checked and in some areas where its been reported; others are saying they haven’t seen it. That is okay. I’ll see it when I see it.

    Meanwhile Danny Sullivan had a great line in twitter about this program: Just sign up and Google will do all the work.

    I wonder what he meant? Did he mean that Google will do all the work to get your money spent…or perhaps that these Google ads will bring you customers. 😀 That last part would be nice.

    Greg Sterling reported that Google has been working on a simple to apply adwords product for a long time. Possibly this is it.

    Haven’t seen it yet …but from what you are showing it looks like one doesn’t bid on prices for ads.

    Well I’m looking forward to seeing this and I feel comfortable based on how Danny Sullivan coined the phrase. 😉

  2. @Earl and Greg

    Just got off the line with Google. In the interview I posted they note that the nationwide rollout was a quirk and has been rolled back to just the cities that Greg mentions.

  3. Google industry increasing their quality products very rapidly like Google Boost, I think they will extend this to appearing in the whole world as Google maps.

  4. We were contacted by Google and actually asked to seek out beta test businesses in the 3 beta markets and have been authorized to literally give $100 in advertising credit for any users that qualify. If you are interested in partnering on this offer or know someone who qualifies they can contact us at

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