Allowing SMBs to add responses to reviews posted on Google Maps is not the only olive branch that Google is handing to businesses. They have also upgraded the monthly Places Account Performance Update to include more information, to educate and market new features and to promote their Tags product.
The report is very useful as it includes the bulk of information that a business would need WITHOUT requiring a visit to Google Places. Kudos to Google!
Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Google Upgrades Google Places Monthly Performance Update
by Mike Blumenthal
That is a lot more money. The research came from a reseller handling the PPC accounts for over 20,000 smbs. (as Greg noted—businesses that tended to advertise in old print YP’s).
There is a lot of money out there for local advertising and PPC. SMBs will spend it directly, Resellers will place it, and Google will try and directly get its piece without having to share the “loot” with the resellers.
At the least, Google. If you are going to attract potential advertisers into your web please do two things that are typical and desirable:
1. Give us accurate information.
2. Communicate with us.
Comment by earlpearl (784 comments) — August 5, 2010 @ 10:49 am
We’re seeing the same issue with actions dropping off in the last days of the month – some accounts go down to 0, others report a handful (3-5 actions) where they were getting hundreds before. Change in filtering or dashboard issues?
Comment by Steve (41 comments) — August 5, 2010 @ 1:14 pm
[...] Google Upgrades Google Places Monthly Performance Update, Mike Blumenthal [...]
Steve: Filter or dashboard issue? My guess is that it reflects dashboard issues. I’ve been noticing consistently inconsistent reporting by the dashboard for some time.
Its nice Google is sending us friendly letters. It would be nicer if they sent “good” data. You know…garbage in…garbage out.
Comment by Earlpearl (784 comments) — August 5, 2010 @ 8:30 pm
Yes I would say most of the Pages I look after – their actions have dropped down to 0… The dashboard has been stuck about a week behind for the last 7-8 days and all my listings are showing to Sat 31 July.
Now I know this is a bug because on several of these listings I managed to have good ranking improvements on the Friday 30 July and the impressions showed a significant increase yet the clicks nose dived. All the impressions were showing as highly qualified keywords for the business so I very much doubt the actions stats are correct – a definite bug.
I’m in the UK by the way – Edinburgh, Scotland to be exact.
Also I’m intrigued how you opt in for the monthly update report? I have never received one for any Place Pages?
Here is another example. I just checked on 3 accts. Each has a separate places acct.
The data for April ’10 is totally off. For each of those accts we run a 24/7 google ppc campaign on a regional basis. That way we can look at impressions and clicks. Every critical keyword phrase runs on exact phrase and can be captured by other phrases. We are able to check demand (impressions) and how we do against that demand.
My assumption is that there is pretty good overlap between the geography for the ppc campaigns and the geography for maps, wherein our record could show.
Simply the data from the dashboard is totally out of whack in April for each of those accts relative to months before and after and totally out of whack with impressions from PPC.
Something was amiss in April, at least with these three accounts. Check your accts for that month.
I’ve noticed these “dashboard breakdowns” from time to time.
My point is that the letter is nice. Its another google sales tool.
Meanwhile the data from the dashboard is very very inconsistent. Its not a reliable tool, in my experience. The breakdowns are consistent and regular over time.
My suggestion: Google: Fix the dashboard!!!!! Pronto. The more people who see it, the more people who will identify and complain about the problems.
Comment by earlpearl (784 comments) — August 6, 2010 @ 11:57 am