Today, I am presenting at the second third GetListed.org Local University in the Cleveland. If you are coming PLEASE take a moment to introduce yourself as I would love to meet you.
For those of you that attended the presentation these links will provide background information and details for a pathway to dig deeper into the world of managing your listing on Google Maps. For those of you that are not in attendance, the slides provide a good overview of critical base line ideas and tactics that every local campaign should embrace.
Slide 2 – March 2010 Search Engine Market Share
Slide 8/9 – The Importance of Page One Visibility
Slides 11/12 – How the Google Cluster Works
Slide 15- Choosing the Right Category – A Tool
Slide 15 – Writing a Great Business Description
Slide 16 – Creating a GeoSitemap – A tool
Slide 22/23 Local Search Ranking Factors – the many variables
Slide 22/23 A brief list of 10 Ranking Factors – somewhat old but still valid and a quick read
Slide 22/23 Thinking about your Business Name in the Internet Era
Slide 23 – Custom Maps – A Goldmine
Slide 23- The Importance of Citations
Slide 23 – 20 Citation Sources in the US
Slide 23 – User Generated Content – Geo Tagged Photos
Slide 23 – How To Gather Reviews
Slide 23- Where to Gather Reviews
Slide 24- A Listing management tool
Point of clarification…this is actually our THIRD conference–are they starting to blend together already for you?
Comment by David Mihm (168 comments) — June 30, 2010 @ 5:50 am
Oops…wrote this in the wee hours…as I was thinking about my “expanded” presentation.
Comment by Mike (2500 comments) — June 30, 2010 @ 6:26 am
I was totally impressed with your presentation today. Thank you for coming to Cleveland to share your wisdom.
If, per chance, you find yourself in a mood where you might be willing to take on another client (me, here in Cleveland), please give me a call.
Thanks again,
Paul
Comment by Paul Baeppler (1 comments) — June 30, 2010 @ 4:10 pm
Good luck guys! I hope this is a really good one. Will love to hear how it goes.
Comment by MiriamEllis (636 comments) — June 30, 2010 @ 4:18 pm
Mike,
Great presentation this morning in Cleveland! Thanks for sharing your wealth of knowledge. Unfortunately, I didn’t get a chance to speak with you one-on-one but as a fellow “old-timer” in the local search industry, I was very impressed by the quality of the information shared with the group!
Keep up the great work!
Mark
OhioBiz.com
Comment by Mark Geyman (1 comments) — June 30, 2010 @ 5:06 pm
Mike…
loved the Cleveland #LocalU conference….loved meeting you finally in person – along with David and Matt too! Champs was a great setting for our after-conference chats and SEO discussions and I’d love to attend your “proposed” Advanced LocalU too…if that ever comes to pass!
will blog about same later this weekend…but as I “got” a couple of tips from same, the day was a total success for me — and for my clients too!
Jim
Comment by Jim Rudnick (164 comments) — July 2, 2010 @ 9:36 am
Loved the presentation Mike. Always enjoy hearing your insights. Great meeting you in person too! – Angela
Comment by Angela Moore (2 comments) — July 4, 2010 @ 2:09 pm