GetListed Local U, Cleveland

Today, I am presenting at the second third Local University in the Cleveland. If you are coming PLEASE take a moment to introduce yourself as I would love to meet you.

For those of you that attended the presentation these links will provide background information and details for a pathway to dig deeper into the world of managing your listing on Google Maps. For those of you that are not in attendance, the slides provide a good overview of critical base line ideas and tactics that every local campaign should embrace.

Slide 2 – March 2010 Search Engine Market Share
Slide 8/9 – The Importance of Page One Visibility
Slides 11/12 – How the Google Cluster Works
Slide 15- Choosing the Right Category – A Tool
Slide 15 – Writing a Great Business Description
Slide 16 – Creating a GeoSitemap – A tool
Slide 22/23 Local Search Ranking Factors – the many variables
Slide 22/23 A brief list of 10 Ranking Factors – somewhat old but still valid and a quick read
Slide 22/23 Thinking about your Business Name in the Internet Era
Slide 23 – Custom Maps – A Goldmine
Slide 23- The Importance of Citations
Slide 23 – 20 Citation Sources in the US
Slide 23 – User Generated Content – Geo Tagged Photos
Slide 23 – How To Gather Reviews
Slide 23- Where to Gather Reviews
Slide 24- A Listing management tool

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
GetListed Local U, Cleveland by

7 thoughts on “GetListed Local U, Cleveland”

  1. I was totally impressed with your presentation today. Thank you for coming to Cleveland to share your wisdom.

    If, per chance, you find yourself in a mood where you might be willing to take on another client (me, here in Cleveland), please give me a call.

    Thanks again,

  2. Mike,

    Great presentation this morning in Cleveland! Thanks for sharing your wealth of knowledge. Unfortunately, I didn’t get a chance to speak with you one-on-one but as a fellow “old-timer” in the local search industry, I was very impressed by the quality of the information shared with the group!

    Keep up the great work!


  3. Mike…
    loved the Cleveland #LocalU conference….loved meeting you finally in person – along with David and Matt too! Champs was a great setting for our after-conference chats and SEO discussions and I’d love to attend your “proposed” Advanced LocalU too…if that ever comes to pass!

    will blog about same later this weekend…but as I “got” a couple of tips from same, the day was a total success for me — and for my clients too!



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