I have a number of clients that I have set up under the google local business center. But one client in particular (www.fisherautotrans.com) Fisher Auto Transmissions does not show up at all in the local maps…even in his own town of Fairfield NJ. This is particularly weird considering he says he is the only transmission shop in Fairfield. How do I get him to show up? Any advice?
PS By the way, his profile has been loaded into about 100+ local websites and directories.
Mike, thanks very much for posting your deck from SES. Quick question in regards to slide 5 – is there a significant difference in having a NAP citation vs. an inbound link with just the business name anchor text? Would it not be more beneficial to try and get a full citation, on a multitude of sites as often as possible, instead of just the business name? Can you elaborate on points 1 and 2 a little more? Your insights are greatly appreciated!
Comment by Erin (4 comments) — May 12, 2010 @ 4:59 pm
Well I still think Citations and User Content is the Holy Grail for ranking
Comment by mike2k (1 comments) — May 12, 2010 @ 7:24 pm
Please do not hold your breath. I would not in any want to be responsible for the death of a reader.
Thanks! No books for not.
Google is unable to geocode the address correctly thus they can’t place your client nor rank him.
Thanks for the link and the clarification. Sorry for not thinking to provide the link to your personal blog.
Comment by Mike (2503 comments) — May 13, 2010 @ 6:50 am
Nice presentation – thanks Mike
Comment by Dave (151 comments) — May 14, 2010 @ 5:55 am
First, Thanks for all the awesome work you do on this blog.
Second, have you seen any eye-tracking or click through studies that show the breakout of clicks when a local map is included? The reason I ask is I have a client that is number 1 in a three-pack with a nice bright 5 stars next to his name and then is also the top traditional organic listing. Based on our reverse math it seems that he is getting about 6 times more people to click on his traditional listing half way down the page compared to his maps listing.
There have been no recently published human generated heatmaps demonstrating user behaviors around the 7-Pack. What has been published is using automated tools and only correlates about 75% of the time.
The best bet is to add analytic tracking to the Google Maps listing and then add up the additional data from the Places dashboard (actions) to get a broad idea of actual relative value.
Comment by Mike (2503 comments) — May 19, 2010 @ 4:42 pm