How Often Does Google Show A Local Map? More than a 1 billion times per month!

Yesterday, Nielson reported the March 2010 U.S. search rankings. It included the normal stuff…Google has a 65.7 market share, Yahoo’s down, Bing is up….

Of more interest to me was the reported fact that there were 6,387,932,000 (6.4 billion) searches on Google in March. Last week, Google noted in their Google Places rebranding of the the LBC that 20% the searches on Google had local intent. Assuming that these results were calculated in roughly similar way, 1.28 billion searches in March on Google had that local intent last month.

We do know that Google doesn’t show the Local Universal Map for all searches with local intent. We don’t have a clue how often Google doesn’t show the map but it seems evident that when there is not enough user in interest in the Map and when Google doesn’t feel like it, it stops showing.

Earlier this year, based on a Google announced factoid that 1 in 13 search result pages showed a Map. I speculated, using conservative values, that the Local Universal results were shown on the order of 800 million times.

So how many times does the Local Universal Map result show on the main Google results page? It is safe to assume that the number is closer to the 1.28 billion than the 800 million.

We don’t know for sure and will probably never know exactly but we are narrowing in on a reasonably good guesstimate and the number appears to be north of a billion. Is it 1.1 billion, 1.2 billion or even 1.28 billion times??

For the sake of symmetry and because no one (other than Google and they aren’t talking) can prove us wrong, let’s round it off, split the difference and say that a Local Universal Map (one box, 3 packs and 7-packs) showed ~1.2 Billion times on the front page of Google.

Regardless, as my father would say, it is no small potatoes.

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
How Often Does Google Show A Local Map? More than a 1 billion times per month! by

5 thoughts on “How Often Does Google Show A Local Map? More than a 1 billion times per month!”

  1. Wow, more than 1 billion times a month! That is quite a figure.

    One thing I’m puzzled about is that quote of 20% of searches having a local intent. I have also seen speakers at conferences quoted as saying that anything from 40%-60% of searches have a local intent. Have you heard these figures, too, Mike? What do you make of them?

  2. Yes I have heard them and it comes down to the definition of “local intent”. Greg Sterling has argued for those higher numbers with the logic that even a search on a word like “Ford” ultimately often involves local intent. IE a very broad definition.

    My sense is that when Google used the term in their rollout of Places it meant, “mostly explicit local intent”…ie either it included the local modifier or could be reasonably assumed based on their experience to likely include local intent.

  3. I see. Well, that makes more sense. Such different numbers, but when you look at it that way, I can understand the variation. Thanks, Mike. Hope you are doing well!

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