In June, 2009, I noted in speaking on the Google Earth like future of Google Maps:
It portends a day in the not too distant future when the browser by default, handles the complexities of a 3D geo environment with ease and speed. It points towards a rich mapping environment where Google Maps takes on the sophistication of Google Earth but inside the browser.
Well that day has arrived as Google is moving quickly to integrate business data with more fluid and engaging views of the world around us.
The new 3D capability is available for use on a custom map from within MyMaps and could be used to create an embedded Map for a business site that offers some incredible eye candy.
Google Adds 3D Earth like view To Maps
by Mike Blumenthal
View Search Clients in a larger map