Google to Offer Local Business Center Webinar to SMBs

The Google Maps team will be offering a brief 45 minute webinar about the basics of the Local Business Center with a focus on Local Business Center for small businesses. It will cover:
– adding and verifying your local business listing to Google
– creating a great listing
– frequently asked questions

You will need to sign up on this form so that Google can send you an email invitation. Sign-ups close Friday, April 9, 2010.

Since last year with the rollout of the Favorite Places campaign, their Favorite Places Poster Campaign & sponsorship of Local U, Google Maps has been involved in more efforts to reach out to SMBs and educate them about the Local Business Center and its potential. Its a welcome communication strategy that can only increase SMB participation and understanding of Local.*

Full Disclosure – Google Maps is one of the primary sponsors of GetListed Local Univeristy of which I am participating instructor and organizer.

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Google to Offer Local Business Center Webinar to SMBs by

14 thoughts on “Google to Offer Local Business Center Webinar to SMBs”

  1. Isn’t just an effort to create leads for online marketing companies? Why would Google have you fill out a registration form that is not attached to them directly? Google maps already has direct access to and markets to countless SMBs so this seems odd.

    1. @Gem Local U (which is what I presume you are referring to) is first and foremost an educational platform. There is no lead referral as part of its activities. Google and Bing are sponsors of the event so that they can meet and interact with SMBs and better understand the marketplace.

      The registration form mentioned above in the article is Google’s alone and reflects their sole direct effort at SMB education around the Local Business Center

  2. I think it’s great that Google are encouraging SMBs to get listed in the LBC – maybe that means Google will spend a bit more time fixing the problems with it.
    I have been adding businesses to the LBC for a while now, but for some reason I’m experiencing some real issues with it at the moment, like Google merging two listings into one so it uses the title of one branch but the address of another!
    I hope they will have a support team ready, I can’t imagine I’m the only one needing someone to sort out technical issues.

  3. Yeah Google local business listing probably doesn’t require a great deal of attention on their part to fix flaws because people will use it regardless.

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