According to Barry at Seroundtable, more searchers are now seeing the new 3 column Google Jazz Interface. This interface, which Google hopes to push out sometime this year will have a significant impact on local search if for no other reason than because of it showing a 5 pack instead of the current 7 pack as the standard display.
If you have not yet tried the new Google display and would like to, you may do so pasting the following into the address bar of your browser when on google.com:
When you have done so you can then explore the new interface and will see search results like the following:
Clearing your Google cookies in your browser cache will turn off the Jazz interface and return your browser to the current interface.
How do you see the interface affecting local search?Google's Blue Interface (aka Jazz) Is Approaching - What is your Hands on Take? by Mike Blumenthal