Google Confirms Local Adwords Display Test

In the third week of November, readers sent me screen shots of a new Google Adwords Local Display Type that included a Blue Map Pin & address. Readers continued to ask about the test as it showed up in their markets so I asked Frederick Vallaeys, a Product Evangelist  for Google AdWords, for more information about the test. Here is what he said:

Hi Mike,

Here’s what we’re doing… For a small percentage of traffic, location extensions (and legacy LBAs) that appear as top ads or top right-hand side ads will be part of an experiment wherein:

  • An advertiser’s business name, address, and phone number will appear with his or her ad
  • Ads will appear with a numbered blue pin alongside them.
  • Ads will be indicated with the same numbered blue pin on the map.
  • There is no opt in or out of this experiment at this time.  If you want to be eligible to participate in the experiment, you should set up location extensions in your account.  If you do not want your ads to take part in the experiment, you can pause your location extensions ads.  Keep in mind that this experiment only affects a small percentage of traffic, so you shouldn’t see any major change in your statistics.

    Hope that answers all your questions.


    Is it possible that this test relates to the recently ended Local Listing Ad tests and is an attempt to create a more unified presentation of the ad results?

    Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
    Google Confirms Local Adwords Display Test by

    4 thoughts on “Google Confirms Local Adwords Display Test”

    1. Well, that’s one way to avoid having to provide customer service to all those local business owners: limit it to those who’ve already figured out AdWords.

    2. Well well well… I was thinking Google Local Business Centre was a little too munificent. This will pull some cash back for Google. IMO they should leave as is and not destroy the good will created.

    3. good to get confirmation. I think they stopped doing that when they stopped the BETA in CA. I wonder how it affected CTR, etc., and if they provided the random advertisers with any info as a “thanks for letting us try stuff on you that you were unaware of”…

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