Last week I created a heatmap of the main Google search results with the Local Listing Ads in place. I wanted to compare the results to a heatmap of the new UI with the Local Listing ads. Once again I used AttentionWizard which claims a 75% correlation to human interaction:
New Google UI with Local Listing Ads (Click to view larger):
For easy comparison here is the heatmap with the current UI and the Local Listing ads:
Things certainly move in different directions and changing what gets looked at initially and subsequently with the local listings and the first ads seeming to be the most affected.