This morning, I was looking at a screen shot of a dentist that had both Adwords and a Local listing ad. It was obvious that the later was using a call tracking number. I was thinking that it must be a Google Voice number but I had no way to confirm.
Well, this afternoon in Google Q3 conference call my question was answered: All the calls generated via Local Listing Ads “go through Google Voice” (i.e., call tracking).
I am curious, will the client be able to retain use of the Google Voice phone number after their advertising ceases? Will the SMB be required to set up and configure a Google Voice account or will it just be a Voice number with none of the trappings? Does it have a simplified interface as well and can the SMB “pick” their phone number?
Additionally, SVP of product Jonathan Rosenberg spoke at some length about Maps and noted: “Everything is finally in place to enable small businesses to connect with customers online”.