Reports have been coming into my inbox and from the forums since early this morning that Google Maps is now showing with great frequency a new Local Universal Result- the Lucky 7 Pack:
The display is less cluttered and cleaner looking but once again limits valuable real estate and ups the ante on ranking. If this change is permanent it is the first display update to the Local Universal OneBox since they broadly introduced in January of 2008. One interesting theory mentioned to me was that the change was to make room at the top in anticipation of the coming Local Listing Ads.
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Google Maps: Are the 10 Packs Now the Lucky 7 Packs?
by Mike Blumenthal
Also noticed and posted about this new display this morning. I’m definitely interested in seeing how it affects the actions now for those that weren’t on the bubble spots (H, I and J). Should be more actions per impression reported in the LBC than before, but I also wonder if the reduction in listings will also make it appear more authoritative in the eyes of some searchers.
I’ve been seeing it today as well. Actually didn’t notice it was only 7, just noticed something about the configuration changed. Wasn’t till I saw your post that I clued in that it was 7 instead of 10. lol
Are they prepping for the Local Listing Ads? By reducing the number of “free” listings, more will opt for the payed spots
Anecdotally, I’m also noticing fewer Sponsored Listings ABOVE the “10-pack”, even in competitive searches. For instance “restaurants new york” just returned a Lucky Pack with sponsored listings only off to the side. Certainly speaks to the idea of creating more real estate for LLA’s.
I’ll have a full post on my thoughts tomorrow morning. Way to continue to break the news, man.
The one box…. The one box shows when google has associated a specific search phrase with a singular company and not a general location. Take any one box and switch the search around and you will get a now 7-box… or 10 in areas that have not been updated. Unless its New York Luxury Apartments.
[...] pin will only show if the location of the advertiser is within the default map presented for the Lucky-7 Pack. That means that some advertisers will have an ad but not a pin. It will be interesting to see if [...]
[...] started as the “Local 10 Pack” changed earlier this month into what others are calling the “Lucky 7 Pack.” When you can get your business listing to consistently appear in this highly prized selection, [...]
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[...] Guidelines – What’s ChangedGoogle Pulls Local Phone Numbers from Search Display on Google Maps: Are the 10 Packs Now the Lucky 7 Packs?Stever (113 comments) on Google Maps and PO Boxes – When can they be used?Guide To FREE Google [...]
[...] the goal for small business owners to get a good placement in the Google 10-Pack (now coined the Lucky 7-Pack) for local search results, as well as a natural placement directly below the 7-Pack [...]
[...] Since the third week of November, Google has been testing a new streamlined interface for its main search page that offers a 3 pane view and a more guided view. As Malcolm Coles pointed out over the weekend, this new view comes with a significant adjustment in the display of the Local Universal results, downshifting once again and now only showing 5 results instead of the Lucky 7- Pack. [...]
There are no guarantees that they can make about the 7 pack. They will usually have you on the front page with adwords. Some of them do get you in the 7 pack but the ones I spoke with do so by breaking google guidelines.
There are a number of companies making these claims. They tend toward deception. The “relationship” that they “have with google” is that they buy adwords from google on your behalf and make their money by charging you $159 and paying Google quite a bit less than that.
They are unlikely doing anything you couldn’t do yourself cheaper
You can buy your own adwords and
Comment by Mike (2503 comments) — January 26, 2010 @ 7:19 pm
No SEO has a partnership with Google. In fact, Google itself advises staying away from companies that make such claims: