Google Maps LBC: How to make % Complete = 100%

Percentage-complete-LBCIf you grew up in the American school system like I did, you always wanted to know: How do I get a 100? Ever since Google introduced the Data Rich Dashboard in early June, this has been a frequent question on the minds of all that have frequented the Local Business Center and filled out the details for their business. How do I get 100% Complete on the Local Business Center Dashboard?

At the time of the introduction Carter Maslan noted: “We are making a change so that is more specific as to what the % complete indicates. If it isn’t available on rollout it will be available shortly.”

A reader (Nick Thomas of G5 Search Marketing) couldn’t wait and produced this very helpful data to provide clear guidelines as to how to achieve a perfect score on your LBC listing:

Percent (%) Complete Guidelines LBC

Here is the same information in table form:

Field in LBC order % Contribution to Score
Required Fields, Company/Organization, Street Address, City/Town, State, ZIP, Main phone 40%
Email address 5%
Website 10%
Description: 200 characters or less 5%
Categories 0%
Hours of operations 5%
Payment options (any box toggled) 5%
Photo 1 5%
Photo 2 2%
Photo 3 1%
Photo 4 0%
Photo 5 2%
Photo 6 2%
Photo 7 2%
Photo 8 2%
Photo 9 2%
Photo 10 2%
Video 1 4%
Video 2-5 0%
Additional Details (one line) 6%

The writer noted that he tabulated these percentages by filling in a new listing and saving after each field was completed. He indicated that Google being Google the tabulation might not be the same if you were working on an existing listing. However my experience is that he has in fact identified the critical issues in reaching the 100% Complete level.

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Google Maps LBC: How to make % Complete = 100% by

60 thoughts on “Google Maps LBC: How to make % Complete = 100%”

  1. I’m all for places page and we have all of our place pages optimised, but I do not think that having a 100% finished page impacts your standing whatsoever.

    The ‘new place search’ is great, I’m all for that, but from what I have seen here in the UK Google still has some work to do.

    Place results seem to be coming up randomly for generic search terms with no location attached to them, and as we are in the UK it defaults to London. This can be completely random depending on the search term, but it negates work done to achieve high organic rankings for competitive generic search terms when you are knocked off by place rankings that have no meaningful right to show in the first place.

  2. It’s an interesting diagram. I wonder if – 18 months down the line and following the latest Google algorithm tweaks, it still holds true.

    Though it’s good to know what you need for the 100% mark, my personal feeling after ploughing through the comments, is the concensus is to not sweat it too much once you’ve got the listing up to the 80% plus mark. The way Google spends such a lot of time and effort in keeping several steps ahead of us guys, means the hard slog of 100% today could easily be gone tomorrow.
    Thanks for the helpful insights people.

  3. I just wanted to add three things after reading the great post and some of the comments. I know Google are frequently changing the rules but as it stands at the moment.

    1. You do not need to add more than 2 photos to get a 100% listing. One of my businesses has just 2 photos and I have 100%.
    2. You do not need to add a video to get a 100% listing.
    3. In response to comment 51 by TSU, local search is rapidly changing. Entering a non location specific search for a service such as plumber, electrician, jeweller, computer repairs will bring back local results. So based upon the location of the computer you are using, you will get tailored results. So if you are using a computer in London, you will get local search results for London etc …

  4. There are some real contrasts in the way results are served up depending on which browser you are using. For my own part I live and work around Carlisle in the UK. The most often noticed difference is between Firefox’ and Chrome’s displayed results. I have an (untested) notion that you seem to get a map result more often for a search in Chrome than in Firefox. Has anybody noticed anything similar?

    A second oddity (in response to Dave Jenkins) is that the search results are tailored to the IP address of your ISP’s nodes. I live in Carlisle but the google account search results are always defaulting to North Tyneside – on the opposite side of the country. Very peculoiar results sometimes!

  5. @Ray,
    I primarily use Firefox so I haven’t noticed any differences in local search between different browsers – I’ll definitely try some things out though.

    I guess the problem with the search results defaulting to North Tyneside is because its Geo IP data is wrong. I’ve had a few problems in the past where the location it displays in the left hand navigation bar of the results is wrong.

  6. @Dave and Ray
    Google does tailor all search results based on presumed location of the searcher. I think that the reason that Chrome would provide different results is that Google has more control over the geo location capability baked into the the browser and is thus better able (in their mind) to provide more accurate results. This geo local “personalization” as it were, affects both standard and blended results with or without the use of local modifiers.

  7. Thanks for the pie chart.

    I had 100% then changed something in the address line and went to 94%, even though I had everything listed.

    I already had 2 additional comments listed but when I saw the only 6% listing was ‘additional info’ I added another and BAM, I’m back to 100%



  8. Does anyone know where a current, 2013 version of this can be found? It seems to me that Google keeps changing things, and at a higher frequency.

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