Understanding Google Maps & Local Search


April 13, 2009

Hitwise: Google Maps passes Mapquest

Category: Google Maps (Google Local) – Mike – 8:53 am

Compete.com showed Google Maps overtaking Mapquest in visitors in January as did Comscore. At the time Hitwise showed that Maps as nearly passing Mapquest but dropping back. As recently as last week Hitwise indicated that Mapquest was still in the lead but that gap was closing.

Heather Hopkins of Hitwise took a fresh look at the numbers over this past weekend. Google has now surpassed Mapquest in monthly visitors.

maps-vs-mapquest2

It is of interest that starting on March 14th, Google Maps shows almost a month of sustained gains while Mapquest shows an equivalent drop. It would be a reasonable to assume that the date coincides with the start of Google’s expanded Local rollout.

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12 Comments »

  1. [...] Google Passes MapQuest By Greg Sterling Mike Blumenthal alerted me to Hitwise data, confirming comScore and indicating that Google Maps had passed MapQuest in [...]

    Pingback by Hitwise: Google Passes MapQuest « Screenwerk — April 13, 2009 @ 9:31 am

  2. All I can say is, took long enough. Mapquest is old school and will never be able to offer 1, 3, or 10 packs.

    Comment by panzermike (145 comments) — April 14, 2009 @ 10:51 am

  3. [...] Update: It happened. Google Maps passed Mapquest. [...]

    Pingback by Resistance is Futile: Google is Unstoppable | CloudAve — April 14, 2009 @ 11:52 am

  4. [...] Local SEO on The Plaza Hotel is MapjackedResistance is Futile: Google is Unstoppable | CloudAve on Hitwise: Google Maps passes Mapquestpanzermike (75 comments) on Hitwise: Google Maps passes MapquestOlly (2 comments) on Google Maps [...]

    Pingback by Hitwise: Mapquest still in the lead but Google Maps is gaining » Understanding Google Maps & Yahoo Local Search — April 14, 2009 @ 4:12 pm

  5. I made the switch myself about 6 months ago.

    I think at the time I just found it easier staying on Google, where my searches tend to start anyway.

    Comment by team leadership training (1 comments) — April 17, 2009 @ 7:10 am

  6. [...] Mike Blumenthal noted, "It is of interest that starting on March 14th, Google Maps shows almost a month of sustained gains while Mapquest shows an equivalent drop.  It would be a reasonable to assume that the date coincides with the start of Google’s expanded Local rollout." [...]

    Pingback by Hitwise Puts Google Maps In Front Of MapQuest | GoSocial.us : Building Brands in Social Media and Online Marketing — April 20, 2009 @ 10:06 am

  7. it eventually google will surpass any small competitor..i believe this :D

    Comment by uwiuw (1 comments) — April 20, 2009 @ 10:49 pm

  8. [...] company battles with Google for web and mobile map domination. According to Hitwise, Google Maps passed MapQuest in visits earlier this year. ComScore shows that Google Maps surpassed Mapquest last [...]

    Pingback by Trailing Google Maps, MapQuest Upgrades Developer Tools — October 12, 2009 @ 5:42 pm

  9. [...] fourth and Yelp rapidly bringing up the rear. But the rapid growth of Maps and Yelp, the steady decline of Mapquest and CitySearch has created a significant change in [...]

    Pingback by Who gets the Traffic in the Local Space | Understanding Google Maps & Local Search — December 21, 2009 @ 3:26 pm

  10. [...] have been a popular feature for many years, with MapQuest in the lead position. However, in 2009, Google Maps beat Mapquest as the most popular online mapping service. Google Maps offers many services, [...]

    Pingback by Getting On Google Maps | Social Media DIY Workshop — January 4, 2010 @ 1:33 am

  11. [...] have been a popular feature for many years, with MapQuest in the lead position. However, in 2009, Google Maps beat Mapquest as the most popular online mapping service. Google Maps offers many services, [...]

    Pingback by Getting On Google Maps « Social Media DIY Workshop — January 18, 2010 @ 9:13 pm

  12. [...] is the most popular mapping service on the web, [...]

    Pingback by Two Octobers » Blog Archive » Top 10 Free Places to List Your Business — February 28, 2010 @ 5:17 pm

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