David Mihm alerted me to an interesting tidbit about the new K- Pack. The new Google Maps feature showing more than 10 business in the Maps view, conclusively demonstrates there are more Locksmiths than cabbies in NYC. On one small block in Chelsea between 22nd and 23rd Street on 9th Avenue, Google is showing 10 locksmiths. I guess I never realized exactly how competitive of an industry it really was.
Here is a view of the locksmith business listings arrayed around the centroid of NYC near Times Square:
One just doesn’t have to travel far in the Big Apple to get their locks fixed…do you think there is any chance that Google would go back and clean up their index?
WOW! that’s a lot of locksmiths! And many of them are open 24hr? Are that many people loosing keys on a daily basis? sheesh. Or are they all fronts for laundering money? lol
Looking at the distribution patterns I see this could become a good tool to identify areas that are undeserved by a particular service? Google maps will eventually become the poor mans ArcInfo.
Comment by Stever (155 comments) — February 18, 2009 @ 4:41 pm
@Stever
Hadn’t thought of that. Interestingly though it doesn’t show the 1000 on all searches…
Mike
Comment by Mike Blumenthal (794 comments) — February 18, 2009 @ 4:56 pm
Too funny. Although there are probably more lawyers in California than people. Check out the Los Angeles injury attorney mapspam sometime. It is worse that ever before.
Check out this enterprising firm:
“Los Angeles car injury attorney”
B.
Los Angeles Car Accident & Personal Injury Lawyer
– http://www.seriousaccidents.com – (213) 622-7190 – 1 review
H.
Montebello Car Accident & Personal Injury Lawyer
– http://www.seriousaccidents.com – (323) 720-1971 – More
I.
Lynwood Car Accident & Personal Injury Lawyer
– http://www.seriousaccidents.com – (310) 223-1441 – More
J.
Inglewood Car Accident & Personal Injury Lawyer
– http://www.seriousaccidents.com – (310) 215-0350 – More
http://www.google.com/search?q=los+angeles+car+injury+attorneys&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enUS255US255&aq=t
Comment by panzermike (145 comments) — February 18, 2009 @ 6:13 pm
Hmm, that’s a really good point Steve.
Mike…the locksmith thing is wacky. It’s not like that where I live. Maybe Californians keep better track of their keys…
Miriam
Comment by MiriamEllis (412 comments) — February 18, 2009 @ 6:41 pm
That map looks like it has the measles. That data is absurd. There are not that many locksmiths. (not unless the crime rate has REALLY soared in this bad economy).
@SteveR. That is a very insightful comment about being a substitute for arcinfo. Hah…..I used to be a retail real estate broker. If this data had even a kernal of accuracy….it would be great for identifying where the competition is heavy….and where it isn’t. I hope it is or becomes more accurate.
Comment by Earlpearl (434 comments) — February 18, 2009 @ 6:51 pm
@Miriam
It is a function of all of the Locksmith Mapspam in major metro areas…I haven’t looked but I bet Locksmith LA would show a similar pattern.
Mike
Comment by Mike (1282 comments) — February 18, 2009 @ 6:57 pm
“It is a function of all of the Locksmith Mapspam in major metro areas…I haven’t looked but I bet Locksmith LA would show a similar pattern”
I would bet every business in LA would have that same measles effect!
Comment by panzermike (145 comments) — February 18, 2009 @ 7:22 pm
“That map looks like it has the measles. ”
Ha ha, Dave. Honestly, are you seeing spots before your eyes?
Mike, yes, it must be a metropolitan affair. I’ve yet to see anything abusive in my small town.
Miriam
Comment by MiriamEllis (412 comments) — February 18, 2009 @ 9:28 pm
To better understand how the locksmith business work, u can read the article on the link below.
Here is a quote from this article:
“This is one of the scary parts they have a near monopoly on the cell phone 411 system. They have filled the data bases with so many phony address listings in most major citys that when you call 411 on your cell phone ( which most people do now)
you will get the same counterfiet locksmiths over and over again. you could ask for 10 listings and they will all be one of these scammers or another with some local adress that is phony. they use thousands of different names also. It is always the same 55.00 service qouted for a lockout and after they unlock your stuff the price goes much higher. These companys are really not in the rural areas but the are in just about all major citys from coast to coast and from top to bottom.”
http://thehollytree.blogspot.com/2008/02/scam-alert-phony-israeli-owned.html
Comment by Simon (2 comments) — February 19, 2009 @ 12:36 am
[...] already found an unexpected use for the K-Pack as a spam fighting tool. Just take a look at this outrageous set of results for locksmiths in NYC. Google really ought to take a look at the embarrassing state of spam [...]
Pingback by Google’s K-Pack Rocks Local - Cash-Bandit.com — February 19, 2009 @ 1:00 am
Wow. That’s a lot of Locksmiths! At first I thought it was a map of SEOs.
Comment by Richard Neuman (2 comments) — February 19, 2009 @ 1:02 am
ok, it must be spam then. Just did the same search for locksmiths in Toronto. Population 5 million, and locksmith distribution looks like 1 every 5 to 10 blocks, not 10 per block.
I just did the new york search for florists, check out west 28th St. between 7th Ave and 6th Ave. I count 29 floral shops on that one block stretch of road. 1 in every building (in sat view), a few in middle of road. Many of them using toll free phone numbers. Gotta be spam.
Comment by Stever (155 comments) — February 19, 2009 @ 3:34 am
@Stever
Its hard to say about the florists in that area being spam….it is a wholesale flower district and in NYC these businesses tend to congregate a great deal…one street is solely florists, the next street is importers, the next might be cloth etc…so while 29 seems a bit much, it would be hard to verify.
Mike
Comment by Mike (1282 comments) — February 19, 2009 @ 9:12 am
Looks like locksmiths can pull us out of the recession. “yes we can”
Comment by panzermike (145 comments) — February 19, 2009 @ 1:47 pm
Wow, that is a ridiculous amount of locksmiths! I wonder how Google can actually fight this sort of mapspam. Maybe they can limit how many listings you could post each day? That probably still wouldn’t do much good. Would it be too much if they limited the amount of listings each IP could post?
Comment by Pittsburgh Movers (5 comments) — February 20, 2009 @ 6:21 pm
same in all cities. it’s a rip off google locksmith scam, i got taken last night
Comment by mangofro (1 comments) — February 24, 2009 @ 1:01 pm
That’s a hell of a lot of locksmiths. I even counted 10 of them within just one block!
Comment by Frank (4 comments) — February 24, 2009 @ 6:48 pm
[...] Search on Google Maps: Widespread Hijacking of Business Listings ConfirmedFrank (2 comments) on Google Maps Proves More Locksmiths in NYC than CabsGoogle Maps Business List View Tweaked » Understanding Google Maps & Yahoo Local Search on [...]
Pingback by Google Maps vs Locksmith Spammers: Spammers winning? » Understanding Google Maps & Yahoo Local Search — February 25, 2009 @ 8:20 am
You don’t have to tell me about it. I work with one of the locksmiths trying to get to the top of the heap in New York. Everyday it is like a war. I’ve never experienced anything like it. To shed some light on the “measles” on the map. This goes back to before Google was even born. Locksmiths spammed 411 the same way. They create hundreds and in some cases thousands of listings on all of the main streets. The idea is to get the best name on the best streets to come up when an operator does a 411 search for locksmith on whatever street. They bring the same philosophy to Google Maps. Most are Israeli so they also bring the do or die mentality to listing. Google has done somethings to police spam but to be honest – there is no way I believe Google can fight it well. These guys are smart and ruthless. We had a legit 2nd place listing that got jacked and our local business account shut down. It’s crazy. NO ONE wants to compete in this market if they have any sense. So what’s that say about me? ha.
Comment by Arties Locksmith New York (2 comments) — February 25, 2009 @ 6:40 pm
@Arties
It is interesting that you’re LBC was shut down. Has it been restored?
Well, I am hoping that Google is up to the task…they are pretty smart and ruthless too. It will be an interesting match up IF Google decides to enter the ring.
Mike
Comment by Mike (1282 comments) — February 25, 2009 @ 7:38 pm
@ Mike
Our LBC has been down for almost a month now.
I found another post in your blog from your “deep throat” source and his story is EXACTLY like mine.
It was interesting how it started. We had several listings in the LBC account – some weren’t legit admittedly. One weekend we couldn’t access any of the listings. The LBC could be accessed but there where NO listings in it. Then one by one all of our “legit” locations came back up – about 7. We tried blackhatting to fight back and about 2 weeks later no LBC access.
We got our listing back from the “jackers” but now it is SO FAR down the ladder. I’m thinking google “blacklisted” “blackballed” (or any other word you want to throw in there) our account because they labled us as spammers and that listing because it was jacked and associated with spammers. Which stinks. But it is what it is.
Yes Google is smart and ruthless too but they don’t move as fast as these guys. At least so far. Locksmith is like porn. Always on the cutting edge when it comes to web marketing – blackhat, whitehat or otherwise. Sleazy yes but always ahead of the game. I’m thinking Google is afraid to enter the ring. In the meantime we ordinary people (that don’t’ have hundreds of millions in our pocket) fight the battle that Google should be fighting for us.
Comment by Arties Locksmith New York (2 comments) — February 25, 2009 @ 7:56 pm
great post. As a webmaster of one of the very few legit locksmith companies out there, I can tell you our sad share of the horror that is google map listings. Every time our listing gets hijacked (over the last year I can count at least 10 times), we report it in the proper forums. The immidiate action google takes is always to put down the listing for some time (last time we were off the maps for months!).
This issue is something that will have to make google grow the **** up. This is not something that can handled manually anymore, with someone looking up at this or other particular listing and mend it. Its already in such a magnitude, that it requires serious action. Starting by taking off that application till they find a solution. The current situation, where innocent people many times in an emergency, are left to the hands of petty theives and legit locksmith businesses listings are a tiny drop in the ocean of frauduelent listings, is unacceptable.
On a different note, as someone who’s in the web marketing biz, and really tries to practice decent methods of optimization – I have to say that i’m despaired. I’m in an impossible position, in a if-you-can’t-bit-them-join-them kind of position. Personally, I would leave a client before I would practice black hat methods, however, the way thing are going on
Google is practically endorsing and awarding fraud in the google maps.
in the words of U2: How long? how long must we sing this song?
Comment by mr locks (2 comments) — March 3, 2009 @ 6:31 am
Some very nail-on-head- comments here. We have a legitimate locksmith business here in Manhattan. We are painfully aware of the thievery being perpetrated by bogus companies; we are unfortunately put in the position of trying to raise our profile in Google Maps, after months of standing by patiently and losing a pretty high percentage of our business to scammers, by reacting to Google’s relative non-reaction and rewarding of these scam companies . Sooner or later, we trust that these scam companies will be caught and hopefully prosecuted , but in the meantime we are all paying the price and Google is obviously unaware of just how damaging this is not just to the affected companies who have lost essential revenue, but to the credibility of locksmiths who are now on the defensive all the time because of the widespread ill will, extreme price gouging, and profoundly deceptive business practices these rogue companies engage in .
Comment by robert (17 comments) — March 9, 2009 @ 1:19 pm
@Mr- Locks
Google claimed to have fixed the hijacking issue. Have you had listings fixed since the third week or so of January and then hijacked again?
@Robert
I think Google is aware. The question is why have they done so little about it?
It is a tough spot to be in for you and everyone in your industry.
Mike
Comment by Mike (1282 comments) — March 9, 2009 @ 1:45 pm
Its hard to say about the florists in that area being spam….it is a wholesale flower district and in NYC these businesses tend to congregate a great deal…one street is solely florists, the next street is importers, the next might be cloth etc…so while 29 seems a bit much, it would be hard to verify.
Google is practically endorsing and awarding fraud in the google maps.
in the words of U2: How long? how long must we sing this song?
Comment by Chris at USA (1 comments) — July 31, 2009 @ 3:23 pm
@Chris
Google might be but I certainly am not endorsing it.
Comment by Mike (1282 comments) — July 31, 2009 @ 3:36 pm
As the owner of a legitimate lock and security company, we did a similar search and found 13,000 locksmith shops in Phoenix. That’s 1 locksmith for every 100 homes! Naturally, they’re all bogus addresses but we are working very hard to help educate consumers on the issue. We recently launched our http://www.acmelocksmith.com that talks in detail about locksmith fraud, the tactics used by these companies, and how consumers can best protect themselves. Keep up with the good information Mike!
Comment by ACME (1 comments) — August 26, 2009 @ 1:19 pm
This issue is something that will have to make google grow the **** up. This is not something that can handled manually anymore, with someone looking up at this or other particular listing and mend it. Its already in such a magnitude, that it requires serious action. Starting by taking off that application till they find a solution. The current situation, where innocent people many times in an emergency, are left to the hands of petty theives and legit locksmith businesses listings are a tiny drop in the ocean of frauduelent listings, is unacceptable.
Comment by RS (1 comments) — September 11, 2009 @ 3:47 pm
As a Phoenix business owner, I have found that my competition never plays by the rules. Im not sure if its there heritage, or what but 13,000 locksmiths in Phoenix is ridiculous. Something needs to be done by Google to knock the grotesque spam that is bringing consumers to their knees
Comment by Steve Sam Jones (8 comments) — September 28, 2009 @ 2:08 am
I live in Sydney and run a mobile locksmithing business, my advice to consumers is to ask the locksmith lots of questions over the phone. A good locksmith will be able to answer any and all questions quickly, if they are evasive or hesitant thats a warning sign.
Comment by Nathan (3 comments) — October 3, 2009 @ 4:57 am
@Nathan
Yes a look in the eye is always good. But better would be to pick the locksmith that you want to work with ahead of time, get references from friends and KNOW who you are dealing with.
Comment by Mike (1282 comments) — October 3, 2009 @ 8:36 am
[...] Google Maps Proves More Locksmiths in NYC than Cabs [...]
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