Understanding Google My Business & Local Search
Local Market Share October – Google resumes upward swing
Heather Hopkins of Hitwise was kind enough to generate another look at market share of Mapquest & Google for Nov. ’07 thru Oct. ’08. Mapquest’s September jump has not continued. They appear to have plateaued and Google Maps appears to once again be on the rise.
Mapquest has risen on my local radar of late. Their September market share numbers showed a healthy rise against Google Maps with the introduction of their new site. They seem to sincerely care about customer service and the client experience in local. They are rolling out new features to their Mapping product on a regular basis lately.
Mapquest has long held the lead in the maps market place due their early start and their end user loyalty. They have however been experiencing market share declines for a number of quarters as Google Maps has shown a steady ability to take market share in the mapping & local arena and usually Google’s gains came at Mapquest’s expense.
Do you think that Mapquest’s product is competitive with Google Maps? Does their UI work as well as Google’s? Can they provide meaningful competition to the Google juggernaut in Local? Can user engagement hold Google at bay? Does customer service matter in the battle for market share?
I will be interviewing Mark Law, VP of Product Development, Mapquest next week and I am wondering what questions you might like to ask him about Mapquest in their quest for a Local presence.
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