Svetlana Gladkova of profy.com had an interesting piece on ShopSavvy, one of the first and most popular Android Apps downloadable from the Android Market. She noted that despite some roll out difficulties that by 2 p.m. ShopSavvy had 3096 installs and 3033 users actively scanning barcodes (97% usage rate)and usage was growing 20% an hour based on their server loads.
Basically what ShopSavvy does is helping you find the best deals for a product you consider buying – both online and offline.
A user simply scans the barcode of the product using the camera of an Android-powered phone (for now it is T-Mobile G1 only, obviously) and the application will start scanning available pricing information. Once the scanning is done, the user gets information from both online stores and from nearby local stores (using the GPS functionality).
Right from the application you can either visit the website of an online store selling the product you are interested in while for a local store you can easily dial their phone number or view a map to get the directions. What’s more, you can even track the products you are interested in for the best possible bargains by setting alerts for ShopSavvy to notify you when the product makes an appearance in a store for a desired price
ShopSavvy is an example of real time online research and buying off-line (or not). It is a product that in some ways may redefine price shopping. Its rapid uptake among new users of the G1 indicates a strong consumer interest in the service. The test of the software is whether consumers adopt a new shopping behavior over the long term. Like Frank Fuch’s example of the cell phone as digital ticket, it demonstrates the integration of mobile devices into the fabric of our everyday lives and points to an interesting future indeed.
How does ShopSavvy make money on this?
Here is a video that shows how ShopSavvy works: