One of the struggles of researching local marketing is the fact that I frequently misspell the word Restaurant. I am obviously not the only one. I searched today for Pittsburgh Pa RestuarantsÂ to find this Authoritative OneBox:
The record has not been claimed by the business owner as of yet but it made me curious how widely the error had penetrated the Internet. On the searchÂ ”Arby’s Roast Beef Restuarants” it cropped up 33 times including Yelp and Allpages.com amongst others.
This search result put several issues in sharp relief for me:
1-Google’s Authoritative Onebox is far less than perfect and predicates its results too heavily on business title.
2- Once an error like this crops into one electronic directory, it crops into many. It will be an annoying problem for the business owner to solve.
3- Now more than ever, it is critical to double check your marketing message before you hit the return key!