Understanding Google Maps & Local Search


August 25, 2008

Urbanspoon on the iPhone Heatmap

Category: Google Maps (Google Local) – Mike – 1:55 pm

Urbanspoon’s iPhone application is a fun, engaging app that uses the features of the iPhone and location awareness to create a unique local discovery experience.

They are now showing a heatmap (thanks to High Earth Orbit) showing where the shakes have been taking place for the last 24 hours:

According to Urbanspoon:
6,000,000 shakes
300,000 iPhones have downloaded the application
1,000 shakes a minute at peak
20 shakes per iPhone
10 days so far

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4 Comments »

  1. woah and this is just the start of these applications. I’ve seen a couple cool ones already. can’t wait to get a iphone myselves as well.
    I’m not sure, but i think this system uses the same device in the iphone for some cool graphical visualisations.
    http://www.vimeo.com/1496857 this one links directly to the video.

    Comment by martijn (77 comments) — August 25, 2008 @ 5:50 pm

  2. A fun part about it is when you look at the animation, you can see the activity slow slow down sweeping from East to West.

    Comment by Erek Dyskant (7 comments) — August 26, 2008 @ 8:41 am

  3. @Martin

    Ubranspoon has done a great job capturing a fun side of location awareness, the accelerometer & local while gathering some incredible stats about their users!

    Mike

    Comment by Mike Blumenthal (737 comments) — August 26, 2008 @ 10:41 am

  4. The whole shake and scroll UI on the iPhone/UrbanSpoon, etc. is just brilliant UI design. That said UrbanSpoon has no listings for Pleasanton, CA. When are they going to launch SubUrbanSpoon?

    Comment by Andrew Shotland (15 comments) — August 26, 2008 @ 8:58 pm

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