MartijnÂ Beijk is reporting on his blog, Local Search, that Mapspam on Google is now cropping up in Europe. He notes that I have become infamous in my vendetta against Mapspam and battering Google in the process.
I like to think of it rather as love taps. To me Local offers incredible possibilities and can be of huge service to end users and small business people alike. But to realize that potential it needs to be real. The standard that Google has used to measure web pages for search results has been relevance. The standard for Local to be useful is not just relevance but Â truthfulness. That is a high standard indeed.
In my read of the market, Google is the one player that can make this work, but to do so they need to embrace the higher standards needed in Local. If I seem to be battering them, its because I think that they can and hopefully will do better.Â