Â Small Business Marketing Success Story: Avante GardensÂ – Matt McGee, SearchEngineland
This interview with Cathy Rulloda is a great overview of good practices. Cathy is always at the forefront of using the internet for local marketing in the very tough florist arena and she more than holds her own.
Against that backdrop Jingle needs to continue to develop, market and differentiate its service if it hopes to stay ahead of this increasing competition. One way it has sought to do that is byÂ offering Dial Directions service, which as of today is now available nationally: any location to any other location (by address or intersection).
I see Free 411 services as a critical bridge service between the phones of today and the mobile internet of tomorrow and the services use much the same data set that we have been working with. Greg offers this interesting chart of Free 411 intents:
How do we determine the names of things -Â Â Mikel Maron, BrainOff.com
A mid April post that takes a fascinating look at the politics and policies involved in naming places. What we often assume is an absolute in a Map is really Â a fluid, conflicted political & social battle. How does Google handle the conflicts that arise? How does OpenStreetMap do so? An eye opening and educational piece.
ÂLocal Links of Interest by Mike Blumenthal