Google Maps: More Bulk Upload Mapspam or bad data from a Trusted Source

Recent reports of bulk upload Earthlink MapSpam may in fact be “spam” coming to Google from one of its “trusted” primary data suppliers instead rather than being entered via the Local Business Center. 

Earthlink Mapspam

Last week and again today is reporting spammy listings in the Google Maps Local 10-Pack. In this most recent case the bad listings are from Earthlink. Stephen at speculates that this is a case of bulk upload abuse. (image courtesy of

However upon further inspection of the records for both the Big Local and Earthlink spam, it appears that another scenario could be that the listings did not come via Google’s Bulk upload feature. A more likely explanation is that they were fed to Google via a primary data provider.

A normal record in Google has visible attributes that are typically associated with either a bulk upload or a single LBC entry. It is noted in the record that the information is provided by the business owner and the record does not support end user edits. In both of these cases neither condition was met. This leads me to supspect another route other than a bulk upload.

Earthlink Record

The questions might really be “which Google Data Provider has this level of trust and the inability to properly scrub their records?”

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Google Maps: More Bulk Upload Mapspam or bad data from a Trusted Source by

6 thoughts on “Google Maps: More Bulk Upload Mapspam or bad data from a Trusted Source”

  1. Mike,
    You are right on target. My research concludes the same. If they have have the “More from” that is a for sure sign they just scraped that the data.

    I have seen this happening when they scrape our local listings, the listing then has provided by business owner and the “more from”

  2. It is not clear to me that they scraped the data. The reason I don’t think it was scraped was, at least in the case of Big Local, there was no such data on their website.

    Do you think it was scraped from some other provider like SuperPages? I couldn’t find it there either. That is why I suspect some sort of feed.

    Only Google’s programmer knows for sure. Would love to be a fly on the wall.


  3. All I know is when we send in our feed it says provided by business owner. That may be different from source to source, you could reason that when they scrape or take feeds from companies like mine or superpages that technically it is provided by the business owner because they provided it to us and we sent it to google. I am visiting Google next week and will bring this up.

  4. Hmm, I really hope Steve will come back and let us know if his meeting with Google yields any answers. That is really frustrating 10-pack. Hardly the most relevant results one is hoping for. Good spot, Mike.

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