Mapping Marketshare Details

Last week in, Mapping Marketshare: Maps Up, Mapquest Down & Yahoo Local is UP! a reader noted that it was unfair comparing Yahoo Maps with Google Maps since Yahoo split out Maps and Local into two products. Heather Hopkins of Hitwise has redrawn the graph to show Yahoo Maps & Local. She has also represented the data as a % of total internet traffic as to give a sense of scale.

revisedmarketshare1.jpg

•Obviously when you compare the broader view of Yahoo it is in much a much closer race to Google than it appeared. Also note that Yahoo has a YellowPage directory as well that was not included.

•That being said Google has gained significantly against both Yahoo and Mapquest in the period analyzed. Yahoo is essential flat and Mapquest has lost significant share.

•The Chart reconfirms that Google’s changes in the thrid week of January have paid off as has Yahoo’s changes in early March.

Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
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4 thoughts on “Mapping Marketshare Details”

  1. That’s you all right. It just didn’t seem to flow in the text so I left off the Stephen Espinosa. I can edit it back in if you prefer :)

    I have asked for a tally with yp.yahoo.com as well. But it is interesting 1)to see how close they are and 2)that Google has made some gains against the aggregate of Yahoo Maps/Local since early January.

    Mike

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