Last week in, Mapping Marketshare: Maps Up, Mapquest Down & Yahoo Local is UP! a reader noted that it was unfair comparing Yahoo Maps with Google Maps since Yahoo split out Maps and Local into two products. Heather Hopkins of Hitwise has redrawn the graph to show Yahoo Maps & Local. She has also represented the data as a % of total internet traffic as to give a sense of scale.
â€¢Obviously when you compare the broader view of Yahoo it is in much a much closer race to Google than it appeared. Also note that Yahoo has a YellowPage directory as well that was not included.
â€¢That being said Google has gained significantly against both Yahoo and Mapquest in the period analyzed. Yahoo is essential flat and Mapquest has lost significant share.
â€¢The Chart reconfirms that Google’s changes in the thrid week of January have paid off as has Yahoo’s changes in early March.