Understanding Google My Business & Local Search
Mapping Marketshare: Maps Up, Mapquest Down & Yahoo Local is UP!
Google’s addition of the Local 10-Pack piqued my curiosity about its affect on Maps visitation. As I reported yesterday, according to Hitwise, visitation has gone up on the order of 21% since January 23rd.
This begged the question of, at whose expense was this market share gain by Google. In the past MapsQuest has suffered in direct proportion as Google has gained market share in the mapping world. Yesterday, Heather Hopkins, Hitwise provided a current chart comparing market share of Mapsquest, Google, Yahoo & MSN:
â€¢Google’s market share has increased 1.98% since the January 5th.
â€¢Mapquest’s share has declined 2.03% in that same time period.
â€¢Yahoo’s share has increased .05%, mostly since March 6th.
Clearly, the 10-Pack had its desired affect for Google of passing more users into Maps and away from Mapquest. That was to be expected and had been seen in most previous Google “upgrades”. The rate of change though, if it continues, is alarming and could portend a Google leadership position in the mapping market sooner rather than later.
More surprising to me was the upward bounce that Yahoo received from their March 6 Local announcement (see: Yahoo! Maps Updated With New Data and Functionality!) and the obvious effect that it has had on MapQuest’s market share.
Yahoo Local had been in a steady market share decline for the previous year. This upward swing indicates that it is still a 3 horse race and that MapQuest needs to be looking over their shoulder for both Google and Yahoo. Perhaps Yahoo can stem the general downward trend in their market share with their promised upgrades in 2008.
A 2% loss of market share in less than 2 months does not bode well for Mapquest maintaining its market leading position if its makert share erodes with every upgrade from both Google and Yahoo.
Here is the January 5th Market share chart from Hitwise chart for comparison:
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