Understanding Google My Business & Local Search
2008 Wishes: Peace on earth, goodwill for all people and help for MapsGuide Jen
Some days it seems like the World and Google Maps are going to hell in a hand basket with intractable problems; Global warming, end of oil, the war in Iraq, mapspam etc… but I am one of those folks that is a pessimist of mind and an optimist of heart about world affairs. I see the problems, note them (perhaps too often for friends and family alike) but firmly believe that humanity can solve them. At least I have hope that we can.
The same goes for Google. I may seem like a classic kvetcher when it comes to Google. Complain, complain, complain you say, never anything good to say… However the complaints that I have noted about Google Maps just reflect my desire for them to succeed. I really want local to work and I (in my heart of hearts) am rooting for Google to be one of the companies* that sucessfully pushes local into our lives.
In fact, it was but a little more than a year ago that Bill Slawski and I did a little “Jane, you ignorant slut”** two step where I took the side that (Google) Local would improve in accuracy over time while Bill contended that the task was too daunting and that data accuracy would not significantly improve.
I really do want Google Maps to succeed so I am making a New Years Budget Resolution for Google: Hire MapsGuide Jen some help! Heck what does a good customer service rep cost in San Jose? $60,000 a year? That’s but 100 shares of Google stock. Alternatively they could ground the plane for a week. It would go a long way towards showing that Google does intend “goodwill toward small business people and peace on (Google) Earth & Maps” for 2008.
*The other is iBegin – I like their style and business model.
** a 70’s reference to a skit on SNL where Dan Akroyd would take the role of the right wing attack dog against the politically correct liberal Jane Curitn on a Point-CounterPoint send up.
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