Local businesses in Universal search from Google LatLong. Note the comment: We’re excited about this first step in the integration of local results in Universal search and will continue to let you know about developments in this area over the coming months.
Taking advantage of universal search from Google Webmaster Central has some good ideas for other ways to be sure that your business shows up in the Universal Search universe. Perhaps Dave will become a video star? There is no reason to limit your reach to local and organic to achieve reach.