Many of the changes that we have been seeing in google Maps over the past few days have been part of Google’s new Universal search upgrade. These upgrades magnify the importance of Google Maps as they allow for “The best answer is still the best answer” local results to be inserted in all of Google’s organic search results. This will lead to a dramatic increase of exposure of local data. Greg Sterling estimates that as many as 40% of ALL searches have local intent and as Google figures out which ones are (even without the city, st modifier), we will be seeing Google Maps data much more frequently.
Googleâ€™s One-Stop Search to Yield Text and Images – NY times (reg. req’d) An overview of the changes announced at Searchology
Google Maps â€˜Text Viewâ€™ Part of Universal Search – Greg Sterling gives an inkling of the many changes to come in Maps in this and future upgrades.
News & Local Blending in Google 2.0: Google Universal Search- Danny Sullivan has an indepth article on all aspects of the new technology at SEL.