Understanding Google My Business & Local Search
Category Archive For "Local Search"
What Makes for a Good Author Photo in the Local Results? (Part 2)
So which author avatar is the people’s favorite? Yesterday I promised to share the large scale (1500 responses) survey results as to which author avatar consumers would pick from amongst the local search results when they were asked: If you were selecting a lawyer based on these images, which would you select? Surprised? I admit I was initially. …
What Makes for a Good Author Photo in the Local Results? (Part 1)
What makes for a good Author photo in the Local results? Author photos are increasingly showing in Google’s local search results. Since first appearing in local results in February of this year, author photos have slowly and steadily increased in frequency. In most markets you may only see one author photo in the local results …
Consumer Survey – Where do Consumers find Specialty Lawyers? Not on Facebook
Moses & Rooth Attorneys at Law commissioned me to help them understand how consumers find specialty lawyers. Their goal was to appropriately allocate their marketing dollars in a realistic way between the many choices. Do consumers go to Facebook? How important was their website? What role do reviews play? To that end, we created a Google Survey …
Why I had to Take Chrome Off of My iPhone
CNET writes that Chrome has gained a foothold in mobile but is a no show on the iPhone. Its not hard to understand why most users don’t give it a try but I went so far as to install it on my iPhone was forced to remove it. Not only did it not do what …
Nokia HERE Maps Sucks (Significantly) More Than Apple Maps
Nokia, with the help of Navteq, is a seasoned mapping company. Arguably they are in the top tier of digital mapping. Their new product, Nokia HERE Maps for the iPhone, should show Apple what good mapping is all about. It doesn’t. In fact basic interface issues prevent the product from being a serious contender in …
NetMarketShare: Mobile Market Share Passes 10% for First Time
Netmarkshare is reporting that aggregate mobile usage has passed 10% across all websites for the first time. The bulk of that usage is attributable to iOS which comes in at ~60%. Obviously not all of that usage is truly mobile as the iPad has become an early evening and late night alternative to desktop browsing. …
The Future of SMB POS Defined by GoPago’s Free POS System
Sometimes the lights go on and the realization strikes that a new metaphor has taken hold and will change the market going forward. That realization struck when I recently read about GoPago’s Free POS system for SMBs. Greg Sterling first wrote about the product in August but it wasn’t until I saw a second article …
Is Siri Sick (of Local Search)?
Siri has been making lots of stupid mistakes lately in local search. Mistakes that it’s younger sibling, Apple Maps, is not making. These are simple mistakes that were not there when Siri was the only game in town. Is she just looking for some more attention? Is she thinking of heading in some new direction …
GPSBites Interview
I did an interview in GPSBites where I was asked to muse on my background, the current state of mapping, the fate of PNDs & mapping companies and the near future of the intersection of mapping and commerce. Here is a snippet of a much longer interview: 2. You recently published your own survey which was …
Infographic: Citations – Time To Live
The local ecosystem is a complex web of interrelations with Google having positioned themselves at its center. Given this complexity, just how long does it take for data to move through the various parts before it makes it into Google’s index. And from the main index into their local index and the cluster of data …
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