Understanding Google My Business & Local Search
Category Archive For "Google+ Local"
Whitespark Reports a 24% Decline in Local Packs
Last week I reported that MozCast was showing a decline of over 60% in display of the Local Pack on Google after the recent local algo update. Moz was gracious enough to share their data and it was determined that their search queries had been obsoleted by the update. So while their data was internally …
Crap Google Results & Yelp
Yelp is obviously very, very good with their SEO. They apparently have the ability to sculpt their internal link values to highlight what appear to be the most popular local businesses in the Google local results. Apparently their ability to do that in their strongest markets is even greater than elsewhere. These results, first highlighted …
Google 7 Packs Dropped But Probably Not as Much as MozCast Indicated
Last week, in the wake of the Google’s Local Algo update, MozCast was showing precipitous decline in their tool that measures visibility of the pack. With the access to the actual queries (thanks to Moz for that transparency), Linda (and to a lesser extent I) noticed anamolies, with totally unpredictable results based on previous searching …
7 Pack Decline of over 60% Reported by MozCast
Update: Moz has provided me with a list of local searches that were returning packs that no longer are. I am sharing this here as a Google Doc. If you draw any conclusions from the data please reshare it. There has been some discussion at Plus and SearchEngineland about the impact of the recent Local Search …
Google Updates Local Algo with More Web Based Signals – Turmoil in SERPS
Update: Great tip from Joy Hawkins to get a sense of the changes: In fact, if you search Google.ca for anything you’ll see the results that USED to show in the US yesterday (old algorithm I’m guessing) Last night just before going to bed reports (h/t to Brian Mayo) started drifting in about missing 7 packs in the real …
Google to SEO’s, Designers & Advertising Agents: You are BACK ON the Map!
On December 31st, 2009 my headline was: GOOGLE TO SEO’S, DESIGNERS & ADVERTISING AGENTS: YOU ARE OFF THE MAP! Well as of last night, after almost 5 years, you (as well as web designers, advertising agencies and marketing firms) are back in the Local results in most markets (thanks to Max Minzer for the tip). …
Google Sends Out Local Sticker with Sophisticated, Personalized AdWords Solicitation
I just received the this Review Us on Google window sticker enclosed with a very sophisticated and personalized pitch based on the fact that I had a verified Local listing on Google Plus. The sticker was the hook to open the envelope. Once opened I was presented with a very slick, individualized piece of literature. The …
Authorship Photos – Sayonara, It was nice to know you
In case you are living under an SEO rock or this is the only blog you are reading, John Mueller announced the end of author photos: We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across …
Google Promoting My Business from the Front Page
Phil Rosek pointed out that Google is now promoting, worldwide, My Business to SMBs from the front page of search on both desktop AND mobile devices with a slick campaign to get more locations signed up for….not for Plus page… … but for My Business benefits: Being found in search Connecting and communicating with customers Ease of …
Google My Business iPhone App Now Available
The last leg of the cross platform rollout of My Business is complete- Google announced that Apple just made the iPhone My Business app available in the App Store. With this release Google now gives the SMB the ability to access My Business from the desktop, Android or iPhone. The iOS app (available hereL http://goo.gl/Df7kxX) and the Android app …
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