Whitespark Reports a 24% Decline in Local Packs

Last week I reported that MozCast was showing a decline of over 60% in display of the Local Pack on Google after the recent local algo update. Moz was gracious enough to share their data and it was determined that their search queries had been obsoleted  by the update. So while their data was internally …

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Crap Google Results & Yelp

Yelp is obviously very, very good with their SEO. They apparently have the ability to sculpt their internal link values to highlight what appear to be the most popular local businesses in the Google local results. Apparently their ability to do that in their strongest markets is even greater than elsewhere. These results, first highlighted …

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Google 7 Packs Dropped But Probably Not as Much as MozCast Indicated

Last week, in the wake of the Google’s Local Algo update, MozCast was showing precipitous decline in their tool that measures visibility of the pack. With the access to the actual queries (thanks to Moz for that transparency), Linda (and to a lesser extent I) noticed anamolies, with totally unpredictable results based on previous searching …

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7 Pack Decline of over 60% Reported by MozCast

Update: Moz has provided me with a list of local searches that were returning packs that no longer are. I am sharing this here as a Google Doc. If you draw any conclusions from the data please reshare it. There has been some discussion at Plus and SearchEngineland about the impact of the recent Local Search …

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Authorship Photos – Sayonara, It was nice to know you

In case you are living under an SEO rock or this is the only blog you are reading, John Mueller announced the end of author photos: We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across …

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Google Promoting My Business from the Front Page

Phil Rosek pointed out that Google is now promoting, worldwide, My Business to SMBs from the front page of search on both desktop AND mobile devices with a slick campaign to get more locations signed up for….not for Plus page… … but for My Business benefits: Being found in search Connecting and communicating with customers Ease of …

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Google My Business iPhone App Now Available

The last leg of the cross platform rollout of My Business is complete- Google announced that Apple just made the iPhone My Business app available in the App Store. With this release Google now gives the SMB the ability to access My Business from the desktop, Android or iPhone. The  iOS app (available hereL http://goo.gl/Df7kxX) and the Android app …

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