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Understanding Google My Business & Local Search

Google Updates Local Algo with More Web Based Signals – Turmoil in SERPS

Update: Great tip from Joy Hawkins to get a sense of the changes: In fact, if you search for anything you’ll see the results that USED to show in the US yesterday (old algorithm I’m guessing)

Last night just before going to bed reports (h/t to Brian Mayo) started drifting in about missing 7 packs in the real estate results. Map results that had been showing on almost all real estate related searches had disappeared from the results as have DUI lawyers. Around that same time Searchineland reported that Google was reporting a major update to the local ranking algo:

Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results.

The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.

Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.

In addition, Google said that this new algorithm improves their distance and location ranking parameters.

The Local Search Weather Report is showing higher volatility today and MozCast Feature Graph for local seems to have captured the loss of the 7 pack on a number of searches where it was previously present (although they are showing no decline in the carousel):

Screen Shot 2014-07-25 at 2.02.47 AM

In searches I follow there has been both ups, downs and the disappearance of the pack where it was previously prominent. In one case a detached listing which had been doing well both organically and locally but wasn’t in the pack returned to the pack.

There also appears to be less duplication of results in both the 7-Pack and the organic where the order of the organic and local results mirrored each other. And in this search at least, the radius of the search has been reduced significantly. The three organic top results were all located in the suburb to the east of the city.


Google noted in the SEL article that the changes were rolling out in the US. Curious if Canada or Europe is seeing a similar turmoil. Your observations would be welcome.