Understanding Google My Business & Local Search
Category Archive For "Local Search"
Some Thoughts on the YP industry & Google in Europe
I am just returning from the SIINDA conference in Budapest. SIINDA is the newly formed association born out of the combined efforts of the EASDP, the European Association of Search and Database Publishers (YPs), and EIDQ, the Association for the Directory Information. Most of the attendees at the conference were Yellow page companies that were …
Good News, Bad News in the Apple Mapping & Business Listing World
A client, having re-located to a new sub division, contracted with me early last spring to get their new street “on the map” and to clean their NAP. Google, with the help of Dan Austin (a partner on the project) picked up the new streets in about 2 weeks and went live to Maps immediately …
Local U Advanced – Seattle – June 10th
Local U Advanced is returning to Seattle on June 10th with an all new curriculum for 2014. When asked what attendees liked best about our just completed Local U Advanced in Philadelphia here is what a few of them said: How intimate the group is and the ability to talk to the presenters before, during and after presentations. All …
Can Facebook Crack the SMB Nut? Can Google?
Greg did an interesting article on Facebook’s move into the SMB market. Whether their decision to forgo resellers is the correct one, time will tell. But has Greg points out, the real question is whether they can deliver compelling value to SMBs, in an easy to use package that drives widespread adoption. Many have dreamed …
The Annual Print Yellow Page Page Count And Other Dead Horses
It’s time for the annual print Yellow Page count. And I promised last year to stop beating that dead horse… so this year I will beat several. Let’s get the bad news out of the way first. Page counts in my local print version have declined once again by over 10%. The good news for …
Consumer Mindshare and Yelp: An Empire in Local Search Or a Wannabe?
Last week Greg Sterling noted: … Yelp and Google. They’re like Spain and Portugal in the 15th Century — rivals trying to carve up the local globe. The analogy seemed wrong to me as Spain and Portugal were to a large extent equal in their strength. I noted in the comments that “I see the …
Which Sites Do Consumers Use to Find a Local Business? Why YP.com is Facing Headwinds
Updated 2/18 with regional and urban data. On January 20th, I completed a consumer survey (n=~2500) asking: Which of the following on-line sites have you used regularly to find local businesses? The obvious winner was Google with the YellowPages.com making a surprisingly strong showing. In a recent article by Greg Sterling, YP.com noted that they …
Yelp’s 2013 Results and the Headlines that Weren’t
Yelp announced their 2013 “earnings” last week. I am continually shocked by the rosy headlines and the lack of due diligence often present in the reporting. Some of the more egregious examples of uncritical coverage: Yelp Pushes Through The Controversies With Big Growth And A 5-Star Quarter Yelp shares jump 17.5% on solid Q4 results Management Says Yelp Is …
Local U & Friends Invite You to the New Local U Forums
Last week was a busy and exciting week for Local U. It has been our long term dream to provide high quality local marketing training and advise on-line. On Thursday we rolled out the Local University Forums. The Forums will be place where marketers, digital agencies and businesses large and small can get expert answers, …
The Best Advanced Local Search Conference EVER
Ok. So I am a little biased. But that being said, last year’s spring Local U Advanced was one of the most educational and fun events that I have ever participated in and we are bringing it back east. There was more of everything that I love about our industry: more great local content, more …
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