Understanding Google My Business & Local Search
Category Archive For "Reviews"
Thoughts on the Recent Rollout of Aggregate Reviews, Snippets & Critic Reviews in Google SERPS
Since early August with the roll out of Critic Reviews and Top 10 Lists and with the recent rollout of Reviews from the web and a significant review snippet display upgrade, Google has been on a rich snippet tear. Here are some my thoughts, big and small, about these changes. Do you see these changes …
Google Updates Mobile Rich Snippet Display with Pricing Information
In addition to the release of Reviews from the web and new review rich snippet guidelines (again), Google has simultaneously updated the display of mobile organic review rich snippets with more space and additional pricing details. H/T to Aaron Weiche, the CMO at GetFivestars. Although Jared McKiernan of ParkWhiz asks some interesting questions:
Yelp Review Summaries Back in the Google Knowledge Panel
I am not sure whether this message has been approved by Jeremy Stoppleman but at least for now, with the new reviews from the web announced yesterday summaries now showing in the Knowledge Panel, Yelp is back. For those of you that don’t go back to the “early” days of Google Local, it would seem …
Updated Google Schema Review Guidelines for Local Businesses
Review rich snippets are a powerful local markup type but they have been open to abuse and misuse. Google with release of their critic review snippet extension has also significantly updated their rules for Local Business‘s use of review rich snippets on their website. IN typical Google fashion, the new rules while adding additional use …
Shame on Elizabeth Warren (and Yelp)
Google is a monopoly in local search. Whether they leverage their monopoly power and intentionally disadvantage smaller competitors is probable. But that disadvantaging is what would need to be proved to make the case for any antitrust remedy to be proposed. But when I hear Elizabeth Warren say in a speech that in 2012 the FTC …
Making a Business More Complaint Receptive
I have just published the last (at least for now) article on complaints: 13 Ideas to Make Your Business More Complaint Friendly. In the article I came up with a number of ways to set your business up for success from both an operational point of view as well as a process one. But I …
8 Steps for Dealing with Customer Complaints
I have just added another post in the Complaint Series at GetFiveStars: 8 Steps for Dealing with Customer Complaints. I put together a concise guide to help you create a plan for complaint resolution. And that is something I really think you should do, put together your own plan. When the s%^t hits the fan, it will …
Complaints and How They Can Go Ballistic
Ozzie’s Premium Frozen Yogurt and Gelato is an ice cream shop in Santa Maria, CA that has recently changed hands. And also recently managed to attract both bad reviews and press around the issue. The press handled their situation with equanimity but the reviewer, feeling scorned, did not. Who knows the actual facts (like why …
Google Hotel Knowledge Panel Now Showing TrustYou Review Summaries
The Google Hotel Knowledge Panel is now showing TrustYou review summaries (h/t TC Tim Capper of Online Ownership). I am not sure when this started appearing but the summaries show granular detail about rooms, location and facilities and replace the Google review snippets that were shown previously. There is some irony that Google is sourcing …
Local U Advanced Training Minneapolis – June 27th – Ticket Price Increases 6/1
Local U Advanced Training is coming to Minneapolis this June 27th. Scheduled the day after the MNSearch Summit so you can attend both, it promises to be a great event. Duane Forrester from Bing and Jade Wang of Google will both be at Local U as will Darren Shaw of Whitespark, Mary Bowling, Aaron Weiche, Dana DiTomaso …
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