Reviews – Do Positive Only Review Services have a place?

Over the past few weeks, I detailed several successful ways to generate reviews. I promised at the time to detail some ways that I think are ultimately bound to failure. Here is one. ReviewBoost claims to “Authenticate and Publish positive reviews across the Internet, maximizing online reputation for businesses of any size.” They claim to …

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Which Review Sites Should You Use?

I am frequently asked: Which reviews sites should I send my clients to? Which one should I pick? My answer: think about your customers needs first (easy, choice), think about your business needs second (leverage) and consider using as many sites as make sense. I asked this question of David Mihm, Local SEO expert, and …

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Review Case Study: With More Than One Employee Process Becomes Key

Don Campbell is president of Expand2Web which provides websites and Local SEO for small business owners. North Valley Optometry is owned by Dr. Tarryn Ngo, the wife of Don Campbell’s business partner Randy Hew. It has provided Expand2Web with a great case study on the impact of online reviews.¬†Randy has been responsible for optimizing their …

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Google Maps Review Policy in need of Review Rant!

Last week’s reports of hijackings of legitimate business listings in Maps highlighted wide spread abuse of both Google’s community edit AND the reviews feature. In addition to hijacking listings, the affiliate spammers have been rapidly adding bogus reviews. Most IYP sites have a rapid response to such activities and will quickly pull down a bogus …

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